We know that you know that blogging is important. You, of course, know all the benefits it has for your overall marketing strategy, your SEO, the additional clicks on your website. You’ve seen the positive impact blogging has had for competitors in your industry, and you want to bring your company up to speed.
You know what, though? Your boss doesn’t know any of this stuff. And that’s why you need to explain how and why blogging works. Sit down, have a conversation that begins with something like, “Listen. Here’s why blogging works. Our company should definitely be blogging.” and convince your boss that blogging is a worthwhile marketing tactic to pursue. Here’s why blogging works. Take this list and make it your own—it’s how you’ll convince upper management to jump on board.