When’s the last time you assessed the Pinterest strategy for your company? In an age of Instagram, Snapchat and Facebook Advertising, it’s easy to overlook a platform like Pinterest. We urge you not to. With a market value of an estimated $11 billion+, 50 billion+ pins, 70 million US users and 1 billion+ boards, Pinterest is a force to be reckoned with. That’s why you need to know these 5 best practices for Pinterest. Pinterest is a great opportunity for businesses to do some very targeted marketing. Ready to make your company Pinterest account work even harder for you? Follow these five best practices for making your boards effective.
5 Best Practices for Pinterest
Remember to think visually.
Pinterest is a visual board. Pin eye-catching, brilliant images to attract attention. Oh, and remember: you can pin videos, too.
Add a “Pin It” button to your own website.
Make it easy for other pinners to pin what they’ve found on your site directly to their boards. Once you’ve installed the plugin, visitors to your site will notice a “Pin It” button appear over images when their cursor is on the pictures.
Change the descriptions of your pins with keywords and SEO in mind.
Provide an actual description of the pin—it’s how your pin will be found when pinners search for, say, “Wisconsin lighthouses.”
Pin a variety of content.
Don’t just pin from your website. Create boards that fit for your brand, but in a more distant way. For example, let’s go back to the lighthouse example. Let’s say you are a lighthouse tourist location in Door County. Instead of only pinning scenes and events from your lighthouse, pin lighthouses from around the world, Door County attractions, historical lighthouse keepers, Door County wildlife, Door County events…the point is, round out your boards with many different topics.
Keep track of your efforts.
Track when you receive the most repins, followers, comments. Track your successes by the rising number of followers and repins each week. If you’re not noticing an increase, it’s time to reevaluate the types of content you’re pinning.
These tips should be a good start. If you find yourself getting stuck, feel free to contact us.
One last note, though, before you go. Pinterest, like all social platforms, should not be a singular strategy in itself, but a facet of a larger, overall strategy. Unless you’re a B2C company and your pins link directly to your product, it’ll likely be hard to tell specific ROI on your Pinterest. Not to worry, though—you’ll still be building overall brand presence. And that’s a very important facet of your business’ marketing.