Last week, we gave advice on how to dive into video marketing. Did you take our advice and create your first video in the time since then? Now that you’ve begun to dabble in video marketing (or even if you’re an old pro at this marketing video game), check out these 7 best practices to amp up your marketing videos. They’re simple to implement, but we’ve found them to be a good checklist to cross-reference when you’re in the thick of planning your videos. You’ll keep your marketing videos top-notch when you follow these 7 tips.
7 Best Practices to Amp Up Your Marketing Videos
1. Focus on One Message
You’ll confuse your audience if you try to do too much. Keep your videos on- task.
2. Cut the Fat
Keep your videos short and sweet. You only have so long before your audience will lose interest – even with the best, most interesting content.
Have a lot of content to cover? Consider sectioning off your video into chapters, covering a little bit each time.
3. Keep it Educational
You’re not creating videos to talk about yourself. Just like with blog posts, too much promotional content comes across as pushy. Provide great, educational content.
4. Use a Script
Improvisation is hard to master. No matter how simple the content, give yourself a script to follow. It takes some of the stress out of filming, and you’re likely to come across as more coherent.
5. Keep your Videos Conversational
Talk to the camera – and your audience – like you would talk in person. Don’t be stilted…but that’s harder said than done, sometimes. To help with your on-camera persona…
6. Get Loose
Shake it out, burst into laughter, take a jog around the block. Stand on your head, do 15 push-ups, jump up and down. Do whatever you have to do to get out the jitters before filming. Usually, stiff, stilted filming comes from nerves. Get them out ahead of time!
7. Align your Video with your End-Goal
This one is a little bit of a teaser – we’ll talk specifics on this point later. The point, though: Videos you want first-time visitors to see will have a different end-goal from the videos your want current customers to see. Make sure your videos match the audience and marketing goal you’re striving for.
We’ll talk next week about the differences between each type of marketing video – first-time videos vs. engaging prospects videos vs. delighting customers videos. Watch for it! In the meantime, use these 7 best practices and amp up your marketing videos!