If your website has been redesigned or you are starting out with your first one ever — congratulations! This is a super exciting time for you! Now, let’s get that site out in the open so that people can see it and appreciate it for all its aesthetic and content goodness.
How to Promote a New Website
Keep Building Your Website’s SEO
Search Engine Optimization is going to be key for your organization if you want people to find your site organically. Without strong SEO, your site is going to be far less likely to pop up on Google searches (or Yahoo, Bing, etc.). And, you really can’t afford to have that. Here’s an illustration: Your website content is written entirely in invisible ink. SEO is the chemical reaction that helps the invisible ink become visible. Without SEO, your written content won’t be organically found unless someone is reaaalllly looking. And, we mean reaaalllly.
To show your search engines that you aren’t sketchy or scammy/spammy, you are going to want to utilize the magic of links — especially inbound links. Inbound links are links that come from an outside website leading site visitors to your site. If Forbes would put a RedMoxy link on its site sending its visitors to our site, that would be an inbound link. Make sense?
Now, Forbes would be especially great as an inbound link provider because its search engine ranking is extremely high. The higher the ranking of the website sending links your way, the better it makes your website look to search engines.
So, how do you get those links? We’ve got a few ideas.
- Guest blogging (it can go both ways)
- Forum posting
- Link exchange with a fellow company
- Share news articles
A word of caution. Be sure you stagger when these links “go active.” Too many inbound links at once seems sketchy to search engines, and your site can get banned.
Create Quality Web Content
One of the most effective ways to boost SEO is to just keep writing. This is why blogs are as popular as they are. Search engine bugs scan through the words on your site, and if you have lots of keywords, you get a higher ranking. Of course, this is more of a marathon than a sprint when it comes to becoming more visible, but it is extremely effective over time.
Be sure that you are still using keywords in a way that makes sense. Yes, search engine are reading your site, but humans will be, too. You still want your site to make sense. And, jam packing paragraphs with keywords isn’t going to help you in the long run. Slow and steady wins the race!
Utilize Your Email Marketing List
If you’ve been building a list of contacts, you’re definitely going to be patting yourself on the back when it’s time to share the new link to your website. You can now share your site to a large group of people with just the click of a button.
If your email marketing list is really long, it may be a good idea to segment it so that you can more effectively reach different demographics/sub groups of your target audience. And, don’t forget to end your email with a Call To Action!
Use Pay-Per-Click Ads
To really get the word out about your new website, you may need to go outside the realm of free advertising. And, if you are a small company, PPC is a fantastic option! Instead of having to pay down lots of money, you only pay when your ad gets clicked.
A deeper look into PPC: Are PPC Ads Worth the Money?
Your marketing campaign is just not complete without some social media marketing. It may be Facebook, Instagram, Twitter, LinkedIn, Google+ — whatever it is, be sure you are sharing the link to your new website so that people can find your company’s central digital hub!
Start Making Videos
If you aren’t already on YouTube, try giving it a shot! — Or should we say shoot. Ok, ok, bad joke. Anyway, video marketing has become such a prominent part of the marketing industry. It’s a great way to show personality and to make your company a little more human.
It may be slow going at first, but stick with the details and your site will have lots of view in no time! Good luck to you!