In case we caught any of you as newbies to the blogging game, here’s a quick elevator speech of what blogging is and what it does for your website. A blog makes your website more dynamic by automatically injecting new content every time an article is published. Search engines reward higher rankings to websites that consistently add fresh content, and these higher rankings translate into new visitors for your business. Business blogging presents a fantastic platform for attracting organic traffic and engaging with your audience.
The goal of your business blog should be to publish valuable, non-promotional posts. How can you start producing valuable posts for your audience? Well, it starts with a couple of key components. To learn the key components of a great blog post, read below.
Key Components of a Great Blog Post
A compelling title –
A blog post’s title is the first thing people will see, so it should clearly indicate what the article is about. Clarity and specificity attract readers and prompt them to share the post with their networks.
Well-written and formatted text –
The body of your post should be well-written and formatted in a way that makes it easy to read. Consider using header tags and bullet points to break up the content into sections. Ask a second set of eyes to review the post before you publish.
Multimedia content –
Relevant multimedia content can make a blog post more memorable and fun to read. It also helps to break up the text to make it more pleasing to the eye. Aim to add at least one relevant image per blog post. Slideshow presentations, video and infographics are examples of other multimedia content you can feature.
Include in-text links to relevant content, thus helping readers dig deeper into the resources they are most interested in. Your links can also point to your own internal pages, like a contact form or location page.
Once you’ve figured out how to write a great blog post, you can start planning out your posts weeks – even months! – in advance. Learn about editorial calendars here.