Recent studies by the Microsoft Corporation indicate that the human attention span has dwindled from a mere 12 seconds, to a skim 8. With so many different marketing stimuli available to observe, it can be hard to stand out in the crowd. We have become so accustomed to seeing advertisements everywhere we go, that our brains have almost automated themselves into tuning most of them out. As time progresses, we continue to develop a very selective process in which we only attend to a certain amount of stimuli that we become exposed to. Many social media sites have come along to help you get your message across to readers in a quick and interesting way.
Video Marketing: 5 Simple Steps
Below we will guide you through the 5 step process of creating cunning content for your next marketing video. Short. Simple. Easy!
With Instagram, you can easily create short marketing videos up to 15 seconds long, and with Vine, 6 seconds long. Choose your weapon.
Step 2: Make a Plan.
Do not make a video, simply for the task of making a video. Have a plan in mind, because once you start filming, yes you can start and stop, but it will save you time by knowing what you are trying to accomplish. What is your intent? Are you launching a campaign? Promoting a product? Introducing seasonal sales? Let’s figure that out first.
Step 3: Target Audience
Who’s attention are you trying to reach? Clearly your followers will be viewing the content, but who are your loyal customers you are trying to reach? Based on the planned approach or stylistic choices that you make when filming your short video, it is important to keep your viewers in mind.
Step 4: Editing
You don’t have to be an expert in visual design to edit your completed videos. This is definitely one step you do not want to miss. Taking a few extra seconds to edit your content can easily transform it from ordinary, to extraordinary!
Step 5: Call to Action
Looking back on your strategy, and knowing the purpose of your content, it is imperative that you include a call to action. Optimize the screening time of your short video, and insert this part in your caption area. Not only will your content urge readers to learn further, but also encourage customers to interact by commenting, liking, or even sharing your post!
Do you have a marketing strategy in place for your next viral video? No need to fret. We have the tools and techniques to help you out along the way. Consult with our RedMoxy team about your media marketing and social media questions!