What We Have Worked On
Ascend Dermatology: Website Design
Revamping a brand’s identity
When Ascend Dermatology came to us with plans for a complete rebranding, we were thrilled to begin revamping the brand’s identity from the ground up. It started with choosing a new name for the brand, and, after much discussion and brainstorming, we landed upon “Ascend Dermatology,” conveying the idea of climbing to the peak or summit of the mountain, being the best of the best. Logo development was naturally the next progression, and we decided up a fresh, uncomplicated logo which complements the name.
With the name and logo in place, the website’s design came naturally. It’s important for Ascend to have a site that not only pleases the eye, but conveys important information regarding skin care and heath. We completed the project in record time, getting the name, logo and website out to the public for a total refresh on the brand. As our relationship progresses, we continue to make tweaks and updates to ascenddermatology.com, intent upon delivering a perfect product to Ascend, often within a day of receiving a site update request. We’re excited to see how Ascend Dermatology grows in the coming years and we’re proud to have had a hand in it.
Infinity Benefit Solutions: Blog Writing
Content fit for a king
The best part about blog writing for our clients is the chance to dive into their worlds and learn about what they do at an intimate level. That’s especially true for Infinity Benefit Solutions. Infinity came to RedMoxy wanting a consistent number of blogs written and posted each month. But we couldn’t write just anything – factual, researched blogs were key. Infinity wanted blogs that covered important (and often complicated) topics, but that were easy to read and understand for their clients. We were happy to deliver. Since we began working for Infinity, we’ve learned a lot about the Affordable Care Act, COBRA, FLSA, FMLA and everything in between, and we look forward to learning much, much more.
JB’s on 41: Public Relations
Press coverage of galactic proportions
JB’s on 41, a galactic bowling palace in Milwaukee, turned to RedMoxy to provide public relations support to help increase awareness for the center both leading up to its grand opening and beyond. So, we got to work. RedMoxy launched a full public relations program to tell the story of the new JB’s on 41, which resulted in feature stories in The Milwaukee Journal Sentinel, FOX 6 News, Onmilwaukee.com, Milwaukee Magazine Online and The Business Journal of Greater Milwaukee.
We then continued to look for ways to further tell the JB’s on 41 story. We helped promote via strategic public relations their summer “Kids Bowl Free Program,” resulting in stories throughout the area. We also helped identify a national opportunity for JB’s, and the alley was named one of coolest bowling centers in America by Travel and Leisure Magazine. JB’s on 41 is changing what Milwaukee thinks about bowling alleys, and we’re happy to help them do it.
Milwaukee Lakefront Marathon: Print
A winning design
As Milwaukee’s oldest marathon, the Milwaukee Lakefront Marathon is a well-attended event, both in terms of runners and spectators. To make the event weekend effortless for everyone (though there is nothing effortless about running a marathon), the Lakefront Marathon turned to RedMoxy to design and produce a race booklet designed to convey all the pertinent information in an easy-to-follow and engaging format. That was four years ago. Each year in the months leading up to race day, we design a new color palette and choose new imagery to give the official race booklet of the Lakefront Marathon a bright, new finish. RedMoxy prizes high-quality design, and it seems the marathoners and their fans do, too.
Cultivate: Social Media
A social media success story
When Cultivate reached out to RedMoxy for social media management and monitoring, they were looking for an agency experience without the big-box approach. Would we be able to breathe some life into their original social campaign? The answer is at the intersection of a strategic approach, disciplined execution and ongoing conversation with Cultivate. We increased the brand’s presence on Facebook, Twitter, Google+ and LinkedIn through regular and unique posts, eye-catching visuals, infographics and interactions with followers. RedMoxy believes that marketing, and especially social, is an all-in exercise – and our on-going efforts reflect that belief.