10 Easy Steps to Ensure the Mobile Optimization of Your Website

Did you know that more than 75% of all Americans who use the Internet – ages 18 and up – now access the World Wide Web on both desktop and mobile devices, up 7% from last year? More than that, did you know that 21%  of Millennials do not use desktop computers at all to go online? (Information courtesy of comScore.) It goes without saying…mobile Internet usage has grown and continues to grow, becoming an elemental factor in the way people use the Internet.

And that means that mobile Internet usage has become an elemental factor in the way websites are created and maintained. Here’s what you need: 10 easy steps to ensure the mobile optimization of your website. Start with this post to give you a more in-depth argument for the importance mobile optimization and then read on for your next 10 steps to follow on the road to mobile optimization. 

10 Easy Steps to Ensure the Mobile Optimization of Your Website

SEO

1. Responsive Design

Every time we design (or redesign) a website, we do so by using responsive design. Learn more about responsive design here.

2. Easily Clickable

Besides making your website responsive, make it easily clickable by remembering the size of human fingers when you create buttons. The bigger, the better (within reason, of course).

3. Page Speed

Make it snappy! Mobile users won’t wait very long for your site to load. Improve your website’s page load speed by:

• Optimizing images to be smaller
• Implementing caching plugins
• Using JavaScript sparingly

4. Local Optimization

Here’s another resource for you, this one on local optimization: What you should know about local SEO.

5. Title Tags & Meta Descriptions

Be concise – there’s not a whole lot of space on a mobile screen.

Content

6. Brevity

Be concise here, too. Make sure your content can easily be scanned. Break up large paragraphs. Present quality content in small chunks that every mobile user can handle.

7. Imagery

Just like on desktop, great imagery draws readers in.

8. Videos

Videos are a great form of rich media right now. People love to watch videos via mobile. Need help getting started with video marketing? Click here.

Social Media

9. Social Media Mobile Usage

Think about how many times a day you check your social accounts via mobile? If you’re doing it, everyone else is, too. Create content for social with your mobile audience in mind.

10. Grab Their Attention

Use visual elements here, too: imagery and videos.

Follow these 10 easy steps to ensure the mobile optimization of your website now, and you’ll be setting yourself for Internet marketing success in the years to come. Mobile Internet usage isn’t going anywhere, so harness it for your company in 2015 while you’re still ahead of the crowd.