10 Stats on Email Marketing to Share with Your Boss

Dec 26, 2014

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10 Stats on Email Marketing to Share with Your Boss 2015 is the year to improve your email marketing. Email marketing is a powerful marketing tool, especially when you optimize it for the best possible success. Why is it so powerful? Well, for starters…

  • There are 3.2 billion email accounts
  • Emails have a longer lifespan than social
  • Email marketing has an ROI of 4300%
  • Email marketing is personalized

If those numbers didn’t convince you about the importance of email marketing, nothing will. We’ve got 10 stats on email marketing to share with your boss, and we’re not even counting those first four statistics. Use these stats to improve your email marketing in 2015, and you’ll have an even better report to give to your boss at the end of Q1.

10 Stats on Email Marketing to Share with Your Boss

1. Sending emails from a person, not a company, increases open rates by 2-5%

2. Including the word “newsletter” in your email subject lines decreases the click-through rate by 30%

3. Personalized emails see 14% higher click-through rates and 10% more conversions

4. Your email list decays at a rate of 25% per year

5. Using “You” in the email subject line lowers the open rate by 5%

6. Using “Free” in the email subject line lowers the open rate by 10%

7. First name personalization increases the click-through rate by 20%

8. 47% of users check email on their mobile device

9. 95% of people use email, and 91% check it daily

10. 77% of consumers prefer email for marketing communication

Those last two stats are especially powerful. 91% of email users check their email accounts daily! That’s a giant opportunity for your company in 2015, especially if you’re prepared for it. Prepare for it by tailoring your emails for the right Buyer Persona. Keep preparing by optimizing for mobile, curating a healthy address list and sending from a personal email account.

And, in case you’re wondering about the use of email marketing vs. social media marketing vs. billboard marketing, just remember: 77% of consumers prefer email marketing for marketing communication. They’re already expecting to hear from you, so don’t be afraid to get in touch. With these 10 stats on email marketing to help you, you’ll spend 2015 creating the best email marketing messages of the decade. 

*All stats are from HubSpot.