10 Undeniable Reasons Why Blogging Works to Share with Your Boss ASAP

Aug 12, 2014

We know that you know that blogging is important. You, of course, know all the benefits it has for your overall marketing strategy, your SEO, the additional clicks on your website. You’ve seen the positive impact blogging has had for competitors in your industry, and you want to bring your company up to speed.

The biggest obstacle standing in your way? Your boss. You need to convince her that blogging works and is worth the investment. You know you’ll be able to show your boss remarkable results within the next couple of months of blogging, but first you need him to be on board with your blogging strategy.

We’ve compiled a list of ten reasons why blogging works. Take this list and make it your own—it’s how you’ll convince upper management to jump on board. Share with your boss and be prepared to begin blogging ASAP!

blog statistics

Numbers are always a good place to begin sharing with your boss. First, start with the statistics of blogging:

  1. Blogs generate 55% more website visitors
  2. Blogs generate 97% more inbound links
  3. Blogs generate 434% more indexed pages

Second, battle for the practicality of blogging:

  1. Blogs provide value for your customers
  2. Blogs establish your company as an authority in the industry
  3. Blogs are one extra avenue of reaching out to new customers
  4. Blogging can create networking opportunities between your company and another
  5. Blogs increase your search engine visibility
  6. Blogging is regularly linked to a higher ROI

Third, save the best of the reasons why blogging works for last:

  1. Companies that blog generate 126% more leads than companies that don’treasons why blogging works to share with your boss

Of course, you’ll have to add all the detail to connect these individual points. Details like, “increasing search engine visibility means more people will see our website from a general Google search, since Google will rank our website higher with the additional inbound links and indexed pages we’ll create.” You can also throw in a line about “the more people visiting our website means the more leads we’ll receive. Our blog will establish us as a credible authority in our industry, and website visitors will be more likely to contact us because of it.” And, that last stat is sure to resonate: “More leads means more revenue for the company.”

Use this list of ten reasons why blogging works, share it with your boss, and begin outlining your first blog post—because it won’t be too long before your boss is praising the blog and all the new leads it is bringing in! Want another 10 reasons? Check out this blog on Huffington Post 10 reasons you should start blogging.

Once you get the go-ahead, check out our blog post, “What to write about when you don’t know what to write about,” for tips on keeping your creativity flowing.