In a Jam? 3 Tips for Reusing Blogs
We all have those days. You know, the ones where you know you have to get a blog post out, but have no idea how you’re going to find the time to do so. Some of us have those days more often than we’d like to admit….
When you’re in a jam for time, turn to reusing your old blog content. We’ll teach you, right now, how to make your blog content work harder for you. The secret is very simple: re-purpose your content. Read on for the three best methods for how to reuse blog content. Once you’ve read these 3 tips for reusing blogs, you’ll never lose your cool over a blog due date again.
Here’s a little secret for you: this post is a little bit meta. How’s that? Well…this post about reusing blogs IS a reused blog. See the original here. It’s the proof that we really do practice what we preach!
3 Tips for Reusing Blogs
1. Re-purpose content
What content have you created? By now, it’s a lot of content. You’ll find it in places you haven’t even thought of – internal notes to the company, PowerPoint presentations to your networking group. Did you create an eBook? Or a template? Or an infographic?
All of these are sources of content, and you’re entitled to re-purposing them to suit your needs, namely, a new blog post. Try excerpting little bits of information – you’ll find that you have plenty of topics to cover in 500-word blog posts.
2. Update and Republish Old Posts
Have you heard of evergreen content? When you create content that is “evergreen,” or applicable no matter the season or year, you can easily reuse that blog content months – even years – later. That’s the beauty of creating quality content; you’ll feel comfortable using it again and again.
There’s a couple different ways to utilize evergreen content. You can, just like this heading states, just update the post, republishing like it’s brand new. In your update, you’ll remove any references that are now out of date and add in information that now applies. Make sure that you DO NOT update the URL or title. Doing so makes it harder on search engines, and you don’t want to hurt your SEO.
3. Try a New Approach
You can also take the general premise of your evergreen content and create a spin-off post from it. So, you’ve talked about imagery before. What about imagery that your company creates for itself? What about diving specifically into PowerPoint imagery? What about creating infographics? There’s plenty of ways to write about the old in a new way.
Once you’ve learned how to reuse blog content, you won’t be stuck wondering what to write about. You won’t worry about not having a new blog post ready for tomorrow. You won’t struggle to come up with something new and fresh. You’ll be able to keep your editorial calendar full and your creative ideas flowing. These 3 tips for reusing blogs are your ticket to a stress-free due date.