There’s blogging, and then there’s blogging. Blogging is only growing in popularity (23% of marketers invested in blogging and social media channels this year, up 9% year-over-year), which means that the competition is only growing more fierce…which means your blogging needs to be The Best That Is Can Possibly Be. How do you make your blog the best that it can possibly be? You optimize it.
Yes, optimize your blogging. But not in the SEO-type optimization. Optimization specifically for blogging. We’ve got the four best ways to optimize your blog, using all of today’s knowledge and resources, thereby bringing your blog up to Elite Status, the best that it can be.
Way #1: Focus on non-branded education-based blog topics.
This tip sounds like a mouthful, but it’s really quite simply. Your audience is out there, asking questions. Answer those questions.
But…don’t answer too many questions at once. Focus on one in-depth answer per blog post.
Way #2: Use an interesting and helpful title.
You’ll want to make your titles clear and informative, since that’s the first thing your viewers will read. Don’t lead them astray with witty but vague titles. Be up front and honest with what you’re going to be discussing—you’ll attract a more relevant audience to your blog that way, anyway.
Way #3: Choose imagery that will enhance the reading experience.
Of course you want to include some kind of imagery, whether it’s a photo, an infographic, a video, a chart or a presentation. But make sure that whatever the imagery, it’s adding value to your blog post and not just simply taking up space. Imagery is powerful, folks. Use it to your advantage.
Way #4: Optimize for Mobile.
Did you know that 50% of all web visitors will be coming from mobile? If you’re not blogging on a platform that has be optimized for mobile, you could be alienating half of your readership. You can’t afford to lose out on those kinds of numbers. Optimize for mobile. We can’t say it enough.
Start out with these four tips, and you’ll be well on your way to making your blog the best it can be. Improving your blog, making it the best, is a work in progress, so don’t worry about making changes instantaneously. If you’re having trouble, contact us. We’re happy to give advice. And, if you’re looking for inspiration, go ahead and check out these examples. They’re RedMoxy approved.
If you’re just getting started with blogging, check out our “10 Undeniable Reasons Why Blogging Works to Share with your Boss” post. It’ll give you a good base of what blogging is and why you should be doing it.