5 Common Mistakes that Drive Site Visitors Away
You’ve got a website. You’ve optimized for search engines. You even saw an uptick in site visitors—but now they’re falling away. They visit your site but don’t stick around and they don’t convert to connections or customers. This begs the question—what’s driving them away? Today, we’ll dive into 5 common mistakes that drive site visitors away.
5 Common Mistakes that Drive Site Visitors Away
1) Too much info
While you and your company should be experts in your field, not everyone who visits your website is going to be an expert. This means that you shouldn’t overload casual visitors with bunches of text and technical information. Info sheets, specs, explanations, and field knowledge all have a place in the product descriptions and blog sections of your website. However, this info isn’t what should be forefront on your home page or landing pages. These foundational pages should be overviews and highlights, rather than deep dives with paragraphs and paragraphs of text. They should lead to the information but not include it all right away.
If you need to include a lot of information on one page, try to break it up into easy-to-digest sections with headings. This’ll allow the visitor to track and follow what’s what on the page.
2) Looking unprofessional
If your website looks poorly designed, it sends the wrong message to your visitors. An unprofessional-looking website tells your visitors that you aren’t serious about the business and the information. This is where professionals come in handy. With the right team, your site can look professional and clean, which will convey credibility to your visitors.
3) Too much movement/color
This ties into the above tip about looking unprofessional. A website that is too busy and has too much movement will also turn visitors away. Make sure your website isn’t overwhelming or too action-packed. If there’s drop-downs, and pop-ups, and spiraling ads—you might want to scale back on your animations.
If the colors you’re using are super contrasted, it might be hard to read. On the other hand, if the colors are really close together in value (such as light grey and white), it is also hard to read. Keep that in mind when choosing what color text and backgrounds to use. If the visitors can’t read your content or see your logo, they won’t be able to get to know your company.
4) Difficult to Navigate
If your website is difficult to navigate, it is unlikely a visitor will stick around. To keep your website user-friendly, make it clear where to find things. To help with this, you can utilize separate pages on your site, drop-down menus, and headings. Descriptive captions are also helpful when making your site easier to navigate. Describe what your pages and sections will cover so your visitors know where to go and what to expect. In addition, if you use SEO keywords in your navigational headings, your SEO ranking will be improved (as well as your visitor’s experience).
5) No Search Option
This mistake also leads to a hard-to-navigate website. When there’s no a place for visitors to search for content, they can’t always find what they need. Without a “search” bar or feature, your visitors won’t be able to get what they need out of your site, and eventually, out of your company. When designing a search feature, make sure that it is easy to find across the website. A search bar is generally on the top right corner of the screen, so many visitors will look there first.
If you have questions about these common mistakes, or any other marketing and website design topics, contact us at RedMoxy communications. We’d love to talk! We offer branding, website development, and marketing with a focus on industrial-sector companies.