5 Facebook Advertising Best Practices
As Facebook states, “More than 1.4 billion people use Facebook to connect with what matters to them, and more than 900 million visit every day. When you run a Facebook Ad, you choose the audiences that see it by location, age, interests and more.”
Facebook ads are a great opportunity for today’s marketers. As organic reach decreases and decreases, Facebook advertising is a cost-effective way to get your brand’s messaging out to the masses. But. (There’s always a “but.”) Only if you use the ads effectively. To help you set up and run your Facebook ads in the best possible way, here’s 5 Facebook advertising best practices. These aren’t the only best practices you should follow, but they will set you up on the right path.
5 Facebook Advertising Best Practices
1. Narrow your targeted audience.
Facebook itself says it best: “With Facebook Ads, you choose the type of people you want to reach and we deliver your ads to them. This makes your ads more relevant for the people who see them and brings you real results.” The flip side of that statement is true, as well. If you’re not choosing the type of people you want to reach and delivering your ads to them, your ads are not relevant and you won’t see real results. Don’t make it a happy accident that the right people are seeing your ads. Narrow your focus and choose the true audience you want your ads to reach.
Remember, too, that you can always go broad again with your reach after you’ve seen results with a narrow focus. But, you’ll only want to do that once you know what’s working and what isn’t.
2. Have a local business? Target by zip code.
This is a really good way to ensure you’re getting to the people who would realistically visit you. Don’t send your ads out to Washington state if your buyer persona isn’t from Washington. (Learn more about buyer personas here.)
3. Test Imagery
Imagery speaks loudly. It’s the #1 reason why people click (or don’t click) on an ad. Test out imagery before committing to it for the duration of your ad campaign. “What about copy?” – I know that’s what you’re wondering. Yes, that matters, too, but it’s secondary to imagery. Try A/B testing of imagery before you move on to copy, remembering that you should only be testing one element in an A/B test at a time.
4. Simple CTAs
What do you want your audience to do? Will they know that instantly? Keep it very, very simple. There should be no question as to what the next step is.
5. Use Power Editor vs. Facebook Ads Manager
You’ll have to test this out to see if you agree with me on this, but I’ve found Power Editor to be more helpful in the long run. With bulk scheduling capabilities and the option to copy and paste ad sets in different campaigns, it’s more user-friendly for marketers.
5 Facebook advertising best practices, laid out right here for you. Which of these are you already doing? Any that you would add to this list? Let us know in the comments below!