5 Tips to Improve Your Lead Nurturing

Sep 20, 2020

Here’s the deal. Your products and services can be the best in the industry but without clients finding out about you, there’s no way for your company to grow. One of the ways to grow your contacts and clients is to lead them down a conversion funnel. This funnel brings them from strangers to clients. Along the way, you’ll identify leads. These leads are potential clients who you commit to building a relationship with through targeted marketing and content. If you’re already invested in nurturing your leads (or if this is the first you’ve heard of it)—here are 5 tips to improve your lead nurturing plan.

5 Tips to Improve Your Lead Nurturing

1 – Don’t skip education

Start your efforts with educating your potential clients. When you educate your new leads, they can start learning about your products and services. Education also shows them that you’re listening to them and hearing what they need. Through the education step, they’ll gain knowledge of both your products and your expertise in the industry. This will build trust through showing them that you know what you’re talking about! This first step is crucial. Trust in your company is one of the main steps to keep your leads hot.

2- Create content at every stage

Another way to improve your lead nurturing is to keep the content coming! Through all the stages of the sales funnel, nurture those leads. Keep them in mind when creating content and contact. Creating content for each stage of the sales funnel will engage your leads. This content can be about a wide range of topics from more education to insights about your company culture. The most important part of this step is to keep the lead engaged throughout the whole process of getting to know each other.

3- Multiply your streams of content

To fully step up your lead nurturing game, build your campaigns across platforms. Lead nurturing campaigns sometimes focus only on email but it’s important to include other channels as well. This can be, but is not limited to:

  • Social media posts
  • PPC ads
  • Landing pages on your website
  • Direct contact (phone calls, personalized emails, office visits)

Keep your sales team and your marketing team connected throughout this process. They should work together to curate content that will best serve the lead.

4 – Don’t lose steam at the end

Don’t forget about your leads once they’re in contact with your sales department. They’re going in the right direction but they’re not done with you yet. They are still in the marketing funnel—just further along. While decisions are being made, keep the content and connection strong. You don’t want your leads to grow cold at this crucial moment. Your goal at this step of lead nurturing is to keep them connected and confident. Personalized emails are helpful at this stage since they already know you and would like to hear from you.

5 – Follow up with your leads quickly

If you leave your leads hanging, they’ll grow cold. You don’t want them forgetting who you are! Keep track of your contacts and leads and follow up with them in a timely manner. To help facilitate this, list out where each contact is on the funnel, and then personalize contact with them as they go along. And of course, if a contact reaches out to you with a question, respond in a timely manner.

Speaking of reaching out—if you’d like to talk with us about these (or other) marketing options you’re considering, give us a call at (262) 363-4238 or email at [email protected]! Our services include branding, marketing, and website development with an emphasis on industrial sector companies. We’d love to talk with you.