6 Essential Elements of Optimized Content

Creating and posting content can really improve the search engine results of your website and company. To make a true difference, that content needs to be goal-oriented, keyword-focused, visual, mobile-friendly, quick loading, and high-quality. I’ll describe each of those below. This blog post will include links to other blog posts with further information into the elements of optimized content, so feel free to use this as a guide to learning more about each element. Without further ado, here are 6 essential elements of optimized content . . .

6 Essential Elements of Optimized Content

Goal-oriented

Purposeful content will make a difference for your company. Whether that purpose be educating your readers, generating leads, or growing your audience, having specific goals will increase your productivity. Creating and posting content just for the sake of having more content posted is not always effective. Instead, curate content that will help you progress towards your goals. These websites utilize content to reach their goals, so look at those for some inspiration.

Keyword-focused

Ensure that you have optimized for search results by including keywords. This is easy to do through including target keywords in the first paragraph of your content. Integrate keywords into titles, image alt text, meta descriptions, and URLs. It’s tricky to include these keywords naturally sometimes. However, do your best to concentrate on the theme of the content and the keyword integration should come around more easily. This blog post goes into how to write keyword optimized meta descriptions.

Visual

Visual content performs well. As a result, including visuals on your pages increases the amount of time people spend on your page. Visual content optimizes your pages by improving the user experience. Read this blog post for more information about the impact of images on your site. Generally, just remember that people like pictures. So give the people what they want with videos, infographics, and images. If your content is text-based, check the design. Create an easy to read and balanced design. In this way, the content is still visually pleasing (without being an actual image or visual element).

Mobile-friendly

Mobile-friendly pages rank higher in search results. Search engines, like Google, factor in how your website works with mobile devices when they rank sites. Focusing as much time on the mobile version of your site as the desktop version. If your site is up and running, check the analytics for what percentage of mobile users you have. You might be surprised at how many people use phones or tablets to interact with your content. Then again, if you think about how much you’re personally on your phone, the statistics might not surprise you. For example, I know I am personally interacting with content on my phone more often than I do on my computer. To learn more, look this helpful Moz article about mobile optimization.

Quick loading

Page speed is key for optimized content. This blog post covers how to test page speed on your manufacturing website. One of the key points to remember is that page speed and bounce rate are related. A visitor is much less likely to stay on your page if it takes a long time to load. Optimizing the site so that your pages load quickly improves your visitor results.

High-quality

High-quality content means content that is relevant, original, and engaging. This blog post covers how to create high-quality content. Here’s the quick summary if you don’t have time to read it all: brainstorm ideas, have real people create your posts, edit and proofread, and research your information. Well-done content improves your impact on on your audience. In other words, well-made content optimizes itself.

If you’d like to talk with us about Search Engine Optimization and website development, give us a call at 262-363-4238 or reach out to us at [email protected]. Our services include branding, marketing, and website building with an emphasis on industrial sector companies.