7 Tips for Lead Generation and Your Manufacturing Website

Apr 24, 2019

In an ever-increasingly competitive industrial market, generating leads that turn into big hits for your business can be difficult, if not seemingly impossible, to find. Whether you’re currently having great success in the area of lead generation, or you’re stuck in a rut, it’s never a bad idea to keep up with trends and other potential ideas on how to achieve a healthy number of leads. Read on to find out what you might be able to do with a few extra tips for industrial lead generation.

1. Do a Quick Rundown to Rank Your Success

Here’s a good opportunity to explain why not to take your foot off the gas, even if you’re successfully generating leads like crazy. If you perform an analysis of your site, you’ll be able to quickly determine what’s getting you those leads and what isn’t. Even if you are creating lead generation, there are still likely places on your site that are failing to do so. Determine whether these links/methods/strategies are worth improving; if not, cut them loose and capitalize on what’s working. In this way, you’ll save time and be able to put more of your resources into continuing your successful lead generation methods.

2. Blog Consistently

You’ve heard this one before, but it cannot be overstated. When you blog consistently and remain dedicated to publishing high-quality content, you will allow yourself to pop up through many more keywords and searches and even have your content linked to other places. Leave a powerful web footprint through your organizational blogs.

3. Create a Compelling Subscription

Subscriptions are a simple, yet highly effective lead generation technique. If you’ve already got one, then you’ll know how many people are subscribed. If they’re subscribers, then they’re leads. You can take this one step further by adding a link to your subscription on some of your most frequented website pages to find out who else may be looking to subscribe.

4. Get Personally Involved

In this digital world, it can be easy to lose sight of the power of a face-to-face interaction. Several marketers suggest that one way to generate leads is to do it in person. For example, there are tons of industrial conferences and summits where you could have the chance to solidify the face of your organization. Perhaps a number of potential leads have heard of you in the past, or they’ve seen you in search results but just haven’t gone through with doing business with you. This is a wonderful opportunity to change that.

5. Offer Free Incentives

Now, this isn’t to say that you should begin throwing deals around for free. There are certainly ways for you to make offers for free or at a discounted price while still staying in the green profit-wise. One way to go about this is to offer to meet with a potential lead for free or offer a 15% discount in your first year of business. Take them to lunch and prove to them you care about them individually and personally.

6. Let Customers Know Now is the Time

People are naturally drawn to things that are running out or that are scarce. Perhaps you’ve seen an ad for clothing you love that says “50% off until tomorrow.” You’ve got no choice, right? The same can be effective in doing business. Let your leads know that if they subscribe by the end of the month, they get the first year free. Follow up with this by letting them know that they’ll have access to leading industry content and trends for the next year through your newsletter and have confidence that they’ll continue subscribing after that.

7. Be Available

This could go a lot of ways. More specifically, we’re talking about being available to talk to prospects and leads. People oftentimes want instantaneous answers as opposed to waiting for their email or call to be returned. The idea of having a live chat on your site could put you over the top. If customers have a question or are interested in learning more, they can get an answer within minutes, and this makes your business all the more open and transparent.

Interested in learning more about lead generation? RedMoxy Communications has worked with several manufacturing and industrial organizations to improve their websites and chances in capitalizing on leads. Click here or call RedMoxy at (262) 303-4238.