7 Tips to Improve Your Company’s Video Marketing
If you’ve been following along with us, you know that we recently listed video as one of the social media trends to watch out for in 2017. We stated, “I can all but guarantee that video in 2017 will be even bigger and better than in 2016.” You know what that means, don’t you? It’s time for your company to improve its video marketing. If 2017 is the year of video marketing, you don’t want to miss out. Read these 7 tips to improve your company’s video marketing and ensure you aren’t left in the dust.
7 Tips to Improve Your Company’s Video Marketing
1. Focus on One Message
You’ll confuse your audience if you try to do too much. Keep your videos on- task.
2. Cut the Fat
Keep your videos short and sweet. You only have so long before your audience will lose interest – even with the best, most interesting content.
Have a lot of content to cover? Consider sectioning off your video into chapters, covering a little bit each time.
3. Keep it Educational
You’re not creating videos to talk about yourself. Just like with blog posts, too much promotional content comes across as pushy. Provide great, educational content.
4. Use a Script
Improvisation is hard to master. No matter how simple the content, give yourself a script to follow. It takes some of the stress out of filming, and you’re likely to come across as more coherent.
5. Keep your Videos Conversational
Talk to the camera – and your audience – like you would talk in person. Don’t be stilted…but that’s harder said than done, sometimes. To help with your on-camera persona…
6. Get Loose
Shake it out, burst into laughter, take a jog around the block. Stand on your head, do 15 push-ups, jump up and down. Do whatever you have to do to get out the jitters before filming. Usually, stiff, stilted filming comes from nerves. Get them out ahead of time!
More: 9 Tips for Talking on Camera
7. Align your Video with your End-Goal
Who are you creating these videos for? And why are you creating them in the first place? Videos you want first-time visitors to see will have a different end-goal from the videos your want current customers to see. Make sure your videos match the audience and marketing goal you’re striving for.