8 Ways to Increase Conversion Rates on Social Media

Jul 24, 2015

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Inbound Marketing Sales FunnelSocial media is a tough beast to tackle. It’s hard to get any sort of engagement on Facebook nowadays, let alone increase your conversion rates. But, if you’re not working on improving your conversion rate, what are you even doing on social media? (OK, yes, there’s brand presence to think about, but bear with us for now.) There’s no doubt about it – increasing your company’s conversion rate on social media will make your boss happy. That’s why we’re listing out 8 ways to increase conversion rates on social media, right here, right now. These techniques apply to whatever social media platform you wish, whether its Facebook, Twitter, LinkedIn…you get the idea. 

8 Ways to Increase Conversion Rates on Social Media

1. Motivate with discounts, special offers and perks.

Make them time-sensitive (that way, they have to act quickly)

2. Quality content

You knew this already, didn’t you? 

3. Run A/B Tests

Luckily we just talked about best practices for A/B tests. Read about it here. 

4. Post customer reviews and testimonials

If you’re like me, you’re always checking out customer reviews on a product before buying it online. Do the same thing for your audience – they’ll see what you really offer from an objective source.

5. Keep it simple

Don’t litter your offers with a lot of images, hashtags on Twitter, or even too many words.

6. Newsletter Sign-up

You might not get a conversion now, but if you’ve engaged your audience enough that they’ve signed up for a newsletter, there’s a good chance you’ll get them to convert later on. Newsletters keep your audience engaged in your company.

7. Spend time crafting a great headline

It’ll be the headline that makes or breaks a conversion for you, most likely. Make getting the headline right a priority.

8.  Spy

…on your competitors! What are they doing? What can you be doing better?

Use these 8 ways to start improving your conversion rates on social. And when you see a spike in your rates, let us know! Which technique really worked for you?

This post is adapted from Scott Levy’s Tweet Naked. Check it out here.