A Quick Guide to Posting on LinkedIn

Dec 21, 2016

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A Quick Guide to Posting on LinkedInI’ve found that LinkedIn is often overlooked as a social platform by businesses. Sure, plenty of people are on LinkedIn (according to the company, over 467 million members in over 200 countries and territories are on LinkedIn), but is your company regularly taking advantage of the platform as a place to promote thought leadership and establish a professionally engaged audience?

If not, there’s an easy way to get started: start posting regular updates onto LinkedIn. Your engagement will certainly begin to rise, especially once you learn how to write strong, impactful posts for LinkedIn and your audience there. This is a quick guide to posting on LinkedIn, and it’s a good starting place, with best practices you can start utilizing immediately. 

A Quick Guide to Posting on LinkedIn

First, a quick overview

You can write four different types of posts on LinkedIn: status, photo, link and video link. We suggest you try out all of them and take note of the type of update your audience responds to best.

Try posting at different times to see if there’s correlation between engagement and post time. Post just before the work day begins and at noon, to start. Those are the best times for a lot of companies, but you won’t know for sure until you try it for yourself.

Best Practices for LinkedIn

Keep your link titles under 70 characters. You can click on the link to edit the title before posting. You’re welcome to change the title anytime, but you’ll definitely want to when the title is over 70 characters. Make it shorter, or the rest will be cut off when you post it.

Keep link descriptions under 250 characters. Anything after 250 characters is cut off with an ellipsis.

Share links – they get a lot of engagement.

Share images – they get more comments.

Share video – they get more shares.

Share an update about 1x per day. Not too much, not too little.

Post a variety of content. Post relevant content written by others, too. Sure, post things about your company, but always intersperse the “self-serving” content with content from others.

See? Learning how to write posts for LinkedIn isn’t tough, and these best practices aren’t very hard to implement. To sum up this quick guide to posting on LinkedIn: Post one status update a day. Remember to optimize for time, length and the type of engagement you are looking for. In the end, it’s a matter of trial and error for what works in your industry with your audience. As always, it’s your audience that counts. Take these best practices and rework them to fit your target demographic. When you do that, you’re sure to see success on LinkedIn.

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