A Quick-Guide to Social Media Objectives
Social media is an all-prevailing marketing tactic with today’s audience. In fact, according to the Pew Research Center’s 2013 study, 73% of Internet users are also on social media platforms. To not be on social media means not participating in the conversation your audience is already having about your brand. By participating on social sites, maintaining a strong and consistent presence, you can monitor the conversation and engage with your audience, thereby increasing interaction and building a strong brand with your audience and those who are not yet your audience, simply by using social platforms fitting to your product and demographic.
Social media provides a platform for direct communication between your customers, prospects, and employees. What’s more, it is a key driver of content distribution and brand visibility online. To be successful on social media, however, you need to have a firm grasp on your social media objectives. How else will you know if your company’s social channels are successful for not? Each social platform should have different objectives, since each platform is different. Today, we’ll walk through a quick-guide to social media objectives, specifically focusing on your company’s objectives for Facebook, Twitter and Google+.
A Quick-Guide to Social Media Objectives
Objectives
- Increase brand presence
- Increase number of likes
- Increase interaction
- Engage with followers/fans
Objectives
- Increase brand presence
- Increase number of followers
- Increase interaction
- Engage with followers/fans
Google+
Objectives
- Optimize for SEO
- Increase number in circles
- Increase number of followers
- Increase interaction
- Engage with followers/fans
Once you’ve started tracking your social media efforts in relation to these objectives, you can start evaluating which platforms are really working for your company. Which channels are generating the most traffic to your website? Which platform produces the most qualified leads? You can try focusing solely on successful social media channels, or you can double down on your less successful platforms and work on improving the results on those. We’ve said it over and over again…there’s always room for improvement. Follow this quick-guide to social media objectives to start the improvement process for your company today.
