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Advance Your Company with Marketing, Public Relations & SEO

Feb 17, 2022

What does search engine optimization have to do with marketing and public relations? With marketing and public relations being two core branches of your business, it is vital to promote your company, products, and services while also maintaining goodwill within your community and publics in order to be successful. While this can feel like a lot to balance, search engine optimization, or SEO, can provide the boost your marketing and public relations strategies need. 

Marketing

How can SEO help my marketing strategies?

Marketing online draws in avenues of communication that used to not be available to businesses. Websites and social media provide outlets for information for potential and current consumers. In order to best market your company, utilize research and keywords when you post.

Research is vital to any business because it supplies information about your target publics and what they desire. Research is also beneficial when keeping track of trends. The types of trends you will follow will depend on the avenues of communication you use. Whether you stick solely to your website and Facebook or you are looking to branch out to Instagram or TikTok, keeping an eye on what is trending can only help your marketing strategies. Content will trend from time to time as the market shifts. As soon as one marketing tactic arises, another will soon follow suit. Social media trends are the same way. From TikTok challenges to Instagram reels, social media trends are always shifting.

To capitalize on the latest marketing and social media trends, make use of keywords and hashtags in your content. Knowing and using the keywords and hashtags that are trending will boost your rating and make your content more visible to potential customers and readers. You want your site to be the first one to pop up when consumers search in their web browsers, and utilizing keywords is one way to boost your rating.

Public Relations

How can SEO help me reach my target publics?

The main role of public relations is to create a positive relationship with your publics. When reaching your target publics, consider the most relevant information about your company and what channels work best to communicate that information to them. The type of communication channel will depend on your public. Having a website is necessary for whatever public you may have as almost everyone frequents the Internet. 

Social media is the avenue where you can be more selective with your channels. Facebook, Instagram, Twitter, LinkedIn, and TikTok are some of the most popular social media platforms. However, using all of these platforms for your company may become overwhelming. Like marketing, you need to do your research to see which platforms your publics frequent. Younger consumers will veer towards Instagram, TikTok, and Twitter, whereas older consumers will more likely frequent Facebook and LinkedIn. Once you do your research and decide which social media platforms your company will use to communicate with your publics, then you can utilize SEO and hashtags to optimize your posts.

Just like in marketing, keywords are vital to making your company’s content rank higher. For public relations, you want to utilize keywords that align with your branding and mission. Establishing and maintaining your brand image is key to adding credibility to your organization. If consumers do not trust you, they will not purchase your products or services. Once you have established your publics’ trust and overall credibility, then your brand name will carry even more weight in the industry. This is where utilizing keywords will come into play. By using keywords that promote your brand, you will easily reach your target public.

Integrating SEO with marketing and public relations can boost your company’s overall digital traffic. By utilizing research, trends, and keywords, you will rank higher and be more successful with your overall communication to consumers. Want more information about how to utilize SEO for your business? Click here to get in touch with us; RedMoxy Communications is here to help.