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Posts by Nicole Nelson

I have a Buyer Persona. Now What?

by Nicole Nelson
If you haven’t yet read our “What’s a Buyer Persona and why do you need it?” post, stop where you are and do it, because everything that we’re talking about this week is building off of last week’s topic: Buyer Personas. Did you create your company’...

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What to write about when you have nothing to write about

by Nicole Nelson
We’ve all been there—well, all of us who do the blogging for the company’s page and are expected to have a bright and shiny new article ready in time for posting. Sometimes you just can’t figure out what to write about. “What is there to write about?...

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10 Undeniable Reasons Why Blogging Works to Share with Your Boss ASAP

by Nicole Nelson
We know that you know that blogging is important. You, of course, know all the benefits it has for your overall marketing strategy, your SEO, the additional clicks on your website. You’ve seen the positive impact blogging has had for competitors in y...

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The Best Corporate Blogs and Why They’re Successful

by Nicole Nelson
Even when you know the importance of blogging and are sincerely committed to making your company’s corporate blog successful, it can be difficult to find…inspiration. Are you hitting the right tone? Does your content appeal to your audience? Luckily,...

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5 Signs that your Blogging is Effective

by Nicole Nelson
It’s perfectly normal to question whether or not your blogging is effective. It’s probably a good idea to keep checking in with yourself every once in a while: Am I blogging in the most effective way for my company? If you’re asking yourself that que...

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4 Easy Ways to make Your Blog the Best that it can be

by Nicole Nelson
There’s blogging, and then there’s blogging. Blogging is only growing in popularity (23% of marketers invested in blogging and social media channels this year, up 9% year-over-year), which means that the competition is only growing more fierce…which...

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Insider Tip: The Best Places to Find Imagery for your Blog

by Nicole Nelson
I come to this problem more times than I'd like to admit. I spend plenty of time drafting the blog, and then by the time I'm finished, I'm ready to post, not to fret about the right imagery. Is that the write way to approach imagery? No. But, there i...

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Top Reasons Why Your Corporate Blog is Failing

by Nicole Nelson
Even if you've been blogging for a long time, you can fall victim to blogging mistakes, mistakes which, if you keep making, can cause your corporate blogging to fail completely. Here, you'll learn the top reasons why corporate blogs generally fail, a...

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How to Pick the Right Imagery for your Blog Posts

by Nicole Nelson
Humans are visual creatures. If you haven't heard that before...well, we just don't believe you. What's the first thing you look at when you click to a new webpage? An image. What happens when you click to a new webpage and there's big blocks of text...

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7 Simple Steps to Create a Powerful LinkedIn Company Page

by Nicole Nelson
To kick things off today, we have a couple quick questions for you. First, do you use and understand LinkedIn? What do you usually use LinkedIn for? Do you like how your company is represented on LinkedIn? Photo Credit: ideagirlmedia via Compfight...

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