B2B Social Media Tips and Tricks

Jan 19, 2023

Social media is taking the marketing industry by storm, and B2B marketing is no exception. While social media translates easily for B2C marketing, with companies communicating directly with consumers, social media can also be effective for fostering long-term relationships between businesses. This is why most businesses are adding social media to their marketing strategy. Below are four B2B social media tips and tricks to boost your business’ reach.

B2B Social Media

Many businesses are working towards similar goals in their social media strategies. In Christina Newberry’s article, “How to Build a Better B2B Social Media Marketing Strategy” at Hootsuite, she discusses a few of the most popular goals for business’ social media. She discusses how B2B content creators emphasize creating brand awareness, building trust and credibility and educating audiences to contribute to lead generation.

By prioritizing these goals, with the four social media tips below, you can boost your social media marketing’s overall success.

1. Analyze and Set Your Goals

Before you begin planning and creating content, you need to set attainable goals. Isabelle Hahn recommends this in her article, “10 B2B Social Media Strategies That Work For Any Industry,” at HubSpot. Specifically, she suggests utilizing SMART goals.

The acronym “SMART” stands for specific, measurable, attainable, relevant and time-bound. Hahn says that it is important to set SMART goals in the initial stages so you can have a clear idea of what you are wanting to achieve and an accurate way to measure your success.

2. Integrate Multimedia into Your B2B Social Media Strategy

Social media platforms are constantly adding something new. To effectively promote your content, utilize the new features to add variety.

Hahn also recommends integrating multimedia into your social media strategy. She says that using multimedia adds an interest factor to your content which can help engage your audience. By working with different mediums of content within a platform itself, you can keep your audience engaged by switching things up.

3. Create Original and Targeted Content

Making your content your own is crucial to B2B social media marketing. You also need to make sure you are targeting your content to your designated audience. Newberry discusses this in her article as she suggests considering how to make your audience’s lives easier or more enjoyable. She recommends utilizing trends, tips, how-to’s, industry news and strategy recommendations.

Being a resource to your customers is just as crucial as promoting your products and services. By adding content that interests and informs your target audience, you can build trust and credibility because you’re contributing to the conversation and not merely promoting.

When creating content, think about what information is relevant and exciting to your audience. You also should consider how you can put your own spin on the content to further your brand and communicate your expertise.

4. Maintain Brand Voice and Consistency for B2B Social Media

One of the best tips for social media is maintaining your brand voice and consistency. If you don’t, your audience will be confused. To make sure you have a cohesive brand voice throughout your content, read through your web pages, blog posts and any other content you have created. You should pay attention to the tone you are using in your writing. Once you figure out your main tone, you can integrate that into your social media posts.

Consistency is also beneficial for B2B social media. While you still want to interest your audience, you need to make sure you are posting regularly and that your content is consistent. This does not mean that your content should be exactly the same. Instead, you need to make sure your content does not contradict itself. Having clear goals and objectives (like SMART goals) is one way to ensure that your different pieces of content complement each other.

Social media is integral to B2B marketing. By following these four tips and tricks, you can boost your social media strategy and connect with your audience more efficiently.

Want to learn more about social media tips and tricks for B2B? Contact our team at RedMoxy today!