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Podcasts in Public Relations

Podcasts in Public Relations

Podcasts have increased in popularity in the last few years. From murder mysteries and sports to movie reviews there is a type of podcast for almost...

Recent Posts

Manufacturing Marketing: Content Distribution

Manufacturers who understand the value of continued marketing efforts guided by strategy will no doubt have countless hours put into their content development process. Videos, Blogs, Case Studies and more all fall under this broad content production category....

SEO Quick Fixes to Optimize Effectively

While search engine optimization, or SEO, requires both time and effort, sometimes you need a quick boost for your optimization. Many times, fixing the little parts of SEO can make a large difference in the rankings. Below are three SEO quick fixes that will help you...

Short-Form Videos Versus Long-Form Videos

Video marketing is becoming more and more popular with consumers. Between TikTok, Instagram reels and YouTube there is a video-watching platform for everyone. While there is an increased desire for video content, it can be challenging to decide which form of video...

How to Write Captivating Captions for Social Media

Social media marketing is ripe with competition not only in the marketing realm but also in grabbing readers’ attention. The vast amount of content and content forms makes breaking into the social media market difficult. While visuals and videos are crucial for...

Best Tactics to Use in Email Marketing

Is email marketing still relevant in 2022? While it may seem that email marketing has taken the back burner to social media marketing, email marketing continues to be effective for generating and maintaining relationships with potential and current customers. How,...

Blog Writing: How to Keep Writing Compelling Content

While blog writing can be fun and spark creativity, it can be challenging to keep writing compelling content. Writer's block affects everyone from time to time. How, then, can you avoid falling into a writing slump? Below are a few ways to jolt creativity back into...

Tips & Tricks to Boost Your Organization’s LinkedIn Presence

LinkedIn is one of the social media platforms that caters specifically to organizations. Whether you are a B2B company, are looking for candidates to hire or just want to grow your company’s connections, LinkedIn is the social platform for you. How, though, can you...

Creating Media Kits: The Right Information to Get Covered

Struggling to get your organization covered by the media? Obtaining media coverage can be challenging, especially with the number of pitches journalists receive. However, there are ways you can make your proposed story more enticing for journalists to cover. One of...

The SEO Basics to Boost Your Web Presence

Search engine optimization, or SEO, can be complicated to understand at first. In order to reach your target publics, optimizing your content is one of the best strategies you can implement in your web strategy. How, then, can you best optimize your content to reach...