Boost Your ROI the Right Way

Dec 16, 2016

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Boost Your ROI the Right WayBusiness owners often consider advertising dollars to be a waste if they do not generate immediate revenue. They want to see their marketing efforts paying off immediately with a flood of new customers and higher revenue. This is not always realistic. While an advertisement or post could take off and go “viral,” that cannot be the expectation. You will most likely not gain dozens of new followers overnight. Return on investment is a complex formula. True ROI takes time and patience. Boost your ROI the right way using these tips. 

Boost Your ROI the Right Way

1. Change Your Metrics

Do not gauge the success of an advertisement, post, or marketing campaign by the number of followers and views. While these are important, they do not tell the whole story. The metrics you should be looking at are active users, online engagement, added value, and customer satisfaction. It is true that these are difficult to measure with exact statistics, but metrics should correlate with your company goals. Is it truly your goal to gain more Twitter followers? Or is your ultimate goal to gain enthusiastic, brand loyal clientele? More Twitter followers is just one way of reaching that end goal.

2. Experiment

Try something new! If your last post performed poorly and you aren’t sure why, move on. Learn from your failures. Not every effort will be a success story. Take note of what has and has not worked in the past and keep this in mind as you create content. Over time, you will begin to see patterns of what resonated with your followers and customers. Trial and error is appropriate in small doses – just make sure you have a solid game plan.

3. Make an ROI Game Plan

Set expectations so you know exactly what to track. Then you will be able to target your content to generate results in your goal categories. Take the time to sit down and write out a plan. This can include a calendar stating, how, when, and where you will measure results. While you should experiment, you should also make informed decisions. Research topics before you decide to blog about them. Check Twitter to see what topics are trending. If you can establish specific goals, then you can begin to map out how you will reach those goals.