Insights

Re-framing negativity is challenging in any scenario. Even when you give rational thoughts as to why a situation should actually be viewed positively instead of negatively, you can still run up against a wall. This happens time and time again in the world of public...

The B2B industry gets the wrong reputation for not being creative. However, this is far from the truth. B2B marketing thrives on creativity, specifically in the area of design. While B2B creative and design choices may vary from other industries, these aspects are...

What do you think of when you hear the term “creative writing?” Typically, fiction, stories, novels, poetry and scripts are what come to mind when faced with that term. However, this list is missing one crucial association–marketing. While creative writing may not...

While social media and search engine optimization, SEO, may not seem like they have much in common, by joining forces in your marketing strategy, you can reach more of your target publics. Your social media marketing should complement your SEO and vice versa. However,...

While Instagram may not seem like the place for B2B marketing, it can be an effective way to communicate with your target publics. Instagram has the perfect mix of visual and written content that makes it a great platform for B2B. While the methods may vary from B2C...

Videos have become one of the most popular content forms on social media. Not only do videos lend themselves to creative content, but they also typically receive more engagement than written or visual content. With this, there are multiple social media platforms that...

One of the most fun styles of content writing is blogging. Not only does blogging allow you to show off your voice and style, but it also lends itself to creative and intriguing topics. Of course, you still need your blog to communicate information that is relevant to...

In any marketing industry, content writing is critical to having a successful website, campaign and company overall. This is especially true in the B2B industry. Whether or not your organization has quality content can either make or break your business. This is why...

Podcasts have increased in popularity in the last few years. From murder mysteries and sports to movie reviews there is a type of podcast for almost any interest. Besides being fun to listen to, podcasts are a great tool in public relations. Not only do podcasts put...

Pinterest is known for helping users create an aesthetic collection of their passions, interests and even what inspires them. With this, is Pinterest a viable media platform for marketing? Absolutely! While Pinterest may not be the most obvious social media platform...