Blog

RedMoxy Blog

Recent Posts

SWOT ANALYSIS: ITS ROLE AND HOW TO IMPLEMENT IN MARKETING

Strategic planning is critical to a successful marketing strategy. While there are many methods to aid in strategic planning one of the most effective methods is to look at your company’s strengths, weaknesses, opportunities, and threats (SWOT). By analyzing these...

KEYWORD RESEARCH: THE GROUNDWORK OF SEO

Keywords are critical to effective search engine optimization, or SEO. In order to know the best ones to use, you need to do your research. Without research, you will not know which keywords are more viable for your company to rank higher for. Keep reading to learn...

TOP PR STRATEGIES FOR SOCIAL MEDIA

Public relations and social media go hand in hand. With the influx of social media usage, there is no better way to connect with your external publics. How, then, can you effectively implement public relations strategies in social media? Here are four of the top PR...

CREATING PERSONAS: HOW TO AVOID STEREOTYPES AND TARGET YOUR PUBLIC

Personas are key tools in marketing to your target publics. By making a persona, you ultimately create a person whom you envision represents your target public accurately. This way, you can attribute more characteristics to your audience and understand them better....

Content Analysis: How to Determine if You Have Effective Content

Having quality content is key to marketing. Without it, your customers will struggle to understand your company and its services. In order to make sure your content is current and effective, you need to evaluate it. What, then, is the best way to accomplish this?...

How To Obtain Media Coverage

One of the main goals of public relations is to obtain media coverage. In order to promote your company and its accomplishments and events effectively, you need the media’s assistance. How, then, can you make sure your business or event is covered? Keep reading to...

Social Media Design Tips and Tricks

Social media has taken over the realm of digital marketing. With this influx of marketing on platforms such as Facebook, Instagram, and Tiktok, the importance of design has skyrocketed. In order to draw your audience in, you need to implement design strategies that...

Brand Writing: Creating and Executing Your Brand Personality

Brand writing encompasses many aspects of your company. From marketing and sales to public relations, you are consistently communicating your brand to your target publics. In order to communicate as effectively as you can, create a brand personality that will resonate...

Social Media Marketing: The Impact of Influencers

Influencers have taken over the social realm. Whether it be on YouTube, Instagram, or even Facebook, influencers are changing the marketing game. Just as their title suggests, influencers hold a great deal of influence over their followers and social media trends. If...

The Role of Storytelling in Marketing

Every marketer needs to know how to tell a story. Why? Because, creating narratives is one of the most effective way to communicate. From the media we consume to our conversations with friends and family, listening to and telling stories is the foundation of our...