If you have a teen in your life, chances are you’ve heard about TikTok this year. Especially during quarantine, the use of this social media video...
Insights
Uncategorized
B2B: How to Use LinkedIn to Generate Leads
B2B companies, how do you use LinkedIn to generate leads? Last summer, we posted a blog post about what it takes to succeed as a B2B company on...
Mobile-friendly? How to Make Sure Your Website is Optimized for Mobile
In previous blog posts, we've discussed the importance of a mobile-friendly website. One important topic remains: how do you make your site...
Challenges of Content Marketing for Manufacturers
Content marketing is an incredible opportunity for building your company's network and attracting loyal customers. Manufacturing is an industry that...
B2B Companies and Social Media, Friends or Foe?
Social media—the beast itself. There's a lot of strong opinions swirling around the vast and nuanced topic of social media. Some people live for it...
How to Leverage Offline Events for Your Online Presence
In an age of digital marketing, what impact do in-person events have? If done in an intentional manner, "offline" events can greatly impact your...
Content Marketing 101: Creating High-Quality Content for 2019
What is high-quality content? High quality content is not just synonymous with long content. Posts of 1,000+ words do show your visitors that you've...
A Mid-Year Review: B2B Marketing Strategies in 2019
It is already the middle of 2019! The year is speeding by once again. At this point, it's helpful to review your marketing strategies' successes and...
Target Audiences & When To Expand (or Narrow) Them
When creating marketing messages, it's important to know who you're creating them for. Think about how different a baby diaper commercial is from a...
Maximizing YouTube’s Potential for Your B2B Company
YouTube isn't just for funny cat videos anymore. More and more companies are utilizing YouTube's potential in their industries. Today, we're going...
Recent Posts
Solving Common Pain Points in Industrial Marketing with Email Automation
Marketing for industrial B2B isn’t easy. Long sales cycles, highly technical products, and lean internal teams mean that traditional marketing tactics often fall flat. But one tool continues to deliver results across the board: email marketing - especially when paired...
Email Marketing for SME Manufacturers: Overcoming Common Dilemmas
Like many SME manufacturers and industrial services, you’re likely pressured to drive higher engagement rates in your email marketing efforts. If you’re like most, that feels like squeezing blood from a turnip. How do you create compelling headlines, engaging content,...
Navigating Supply Chain Challenges: Digital Strategies for Resilience
Supply chain disruptions have become a common hurdle, and the looming ILA dock workers strike has heightened concerns across the industry. Manufacturers, especially small to medium-sized businesses, face numerous challenges—ranging from material shortages to shipping...
SEO vs PPC for Manufacturers: Which is Better?
For manufacturers, choosing the right digital marketing strategy can be challenging, especially with limited resources and time. Two of the most common approaches to drive traffic and generate leads are Search Engine Optimization (SEO) and Pay-Per-Click (PPC)...
10 website additions for SME manufacturers to drive engagement
Many small and mid-sized manufacturing companies are facing the challenge of improving their website engagement without having the budget or ability to do a full redesign. How can you add to and improve your current manufacturing website without the hefty price tag of...
Converting visitors to leads in manufacturing – CRO
For manufacturing companies, the key to sustained growth lies in effectively converting website visitors into qualified leads. Conversion Rate Optimization (CRO) is essential for industrial B2B websites aiming to maximize their lead generation potential. By...
5 website features for small manufacturers to boost traffic without an overhaul
If you’re a marketing manager at a small manufacturing company, you’ve likely felt the pressure to drive more traffic and conversions from your website—without the luxury of a large budget or resources for a full website overhaul. It’s a challenge to make your...
Email Marketing Best Practices for Manufacturers
Email marketing remains a powerful tool for manufacturers to connect with their audience, build relationships, and drive sales. However, to maximize its effectiveness, manufacturers must employ best practices tailored to their industry. Here’s a guide to help you...
The Role of Video Marketing in Industrial B2B Campaigns
In today’s digital landscape, video marketing for industrial B2B companies has emerged as a powerful tool for enhancing brand visibility, engaging audiences, and driving sales. Unlike traditional marketing methods, video offers a dynamic and engaging way to...
Content Marketing Strategies for Industrial B2B Companies
In the industrial B2B sector, where decisions are often data-driven and relationship-focused, a strategic content marketing approach is essential. By producing valuable content that resonates with your target audience, you can enhance your company’s credibility, build...