Digital Marketing 101: Email Marketing Made Simple
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We’ve looked at why email marketing is effective and have gone over its key benefits. Consistently delivering on what your target audiences want and need through email marketing works, but how? Let’s get into some specific steps on how to execute a good email marketing campaign and provide you with some tips to making it a great one.
Subject Line and Action Link
Your business has just come up with a fantastic offer that your audiences can’t refuse. You know it’ll be popular, generate sales, and boost your brand. That’s great! But don’t forget about the most critical step to any successful email marketing campaign – the subject line. That’s right – the subject line can prove to be sink or swim to your email marketing campaign. Think of it as a first impression upon meeting someone new. Perhaps this person is nice, well-mannered, and worthy of your friendship, but if they come off as cold and snarky right away, you’re unlikely to contact them again. The same goes for your subject line. It must be accurate, helpful, and enticing. If it looks too much like spam, your customers will delete it. If they open their mail and the subject line and email content don’t match, you’ve just wasted their time and made it more unlikely for them to open your future emails. Don’t rush this one. Review the email over a couple of times to make sure your subject line is straightforward.
Equally as important is your action link, if necessary. If your goal is to direct people to your website or link them to a purchase page, make this evident. Failure to do so will likely leave your customers feeling lost.
Make Sure Content Matches Goals
If you don’t set clearly defined goals for your email marketing campaign before starting, how could it be successful? You need goals in any type of online campaign, but email marketing ones are likely different from those you may set for a social media endeavor. These are some of the most common reasons for an email marketing campaign:
- Letting know customers know your business is available and approachable
- Informing of an upcoming sale
- Offering discounts
- Linking customers to other sites related to your business
Whatever the reason for your specific email marketing campaign, make sure the email content matches the goal. If you have other information you’d like your customer base to see, include it in a separate email with a different subject line for a different purpose. Dumping too much information into one email will create clutter and distract your reader.
If you’ve created a clearly defined plan for your email marketing campaign, then you’ll know what to look for in the final analysis of it. The nice thing about email marketing is that you will be able to know exactly what percentage of people followed the link to visit your website or signed up for your promotional deal. In this case, you won’t have to take the time to do additional research to measure the success of your campaign, and you’ll know what to do in the future to achieve the results you desire.
Email marketing may very well be the best marketing tactic available. Get this: Using email marketing generates a 38:1 return on investment. This is because email is such a popular platform that most customers are familiar with. Additionally, it doesn’t require paying for advertisement on sites such as Google or Facebook.
If you’re ready to experience the many benefits to email marketing but would like additional professional advice on how to do so, RedMoxy Communications has answers. Reach out to RedMoxy be clicking here or calling (262) 303-4238.