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Digital Marketing at A Glance: What is it? What are the different types?

posted August 29th 2018, 10:18 am by Logan Schroeder

You’ve come up with an awesome new idea for a product launch. You know it’ll be a big hit when it’s released and hits the market. But there’s just one major problem – how do you plan on letting your target audience know about it, and what exactly is the best strategy to do so? You’ve created great value for your audience, and the next step is to deliver by letting them know they need your new idea. Traditional offline marketing tactics are becoming a thing of the past. This isn’t to say that they can’t be effective, but cold calling every potential client or customer isn’t feasible or efficient. That’s where digital marketing comes in.

So, what exactly is digital marketing? Put simply, digital marketing involves any act of promoting yourself or your business through online platforms. Perhaps this may seem self-explanatory, but there’s a lot to unpack in that broad definition. For example, you may choose to revamp your website to boost web traffic to your site – that’s a type of digital marketing. Maybe you would find it beneficial to highlight your organization’s goals, values, and strengths through a well-executed ad campaign, or you may decide to enter a social media platform to boost name exposure. Digital marketing is certainly a powerful tool that can serve to help you grow your business. Read on to discover how you can take advantage of the many benefits to digital marketing and to learn how you can turn your campaign into a success.

What are the Different Types of Digital Marketing?

Virtually every organization can find a way to grow their business through impactful digital marketing; however, there is no “one size fits all” approach to it. Since no two organizations are exactly alike, each should think of an individualized approach to a digital marketing endeavor. What works for one company may be a disaster for another. Here are some examples of the types, or tactics, to digital marketing.

SEO

Search Engine Optimization, or SEO, is a term constantly being discussed in the business world today, but this is for good reason. Running a digital marketing campaign is a two-way street – the organization must execute a solid plan, but this plan means nothing if its intended audience doesn’t know about it. SEO is the processes by which an organization attempts to increase its exposure so that search engines are more likely to display it. This includes using keywords that the audience is searching for so search engines like Google prioritize your organization and see it as relevant in search results.

Social Media Marketing

Just as in SEO, a good social media marketing plan will end up creating more positive exposure for your organization. It’s one thing to create an organizational Twitter or Facebook account and then not touch it for six months, but the more active and engaged you are on platforms like these, the better chance you have of a positive interaction with your audience. A successful social media marketing campaign pinpoints the most appropriate social media platforms for your organization to make use of and then consistently uses those platforms to deliver engaging content.

Email Marketing

Email marketing is a quick and cost-effective way of letting your audience know about your new product or services. Although the concept of social media has taken off over the last decade or so, email continues to be a standard business tactic. A professionally worded email highlighting your business or your new idea may be the correct choice in reaching out to your audience.

Each of these three digital marketing tactics will be discussed in greater detail in upcoming RedMoxy blog posts. Check back to learn more about the specific benefits to SEO, social media, and email marketing tactics, and find out which ones are best suited to your business. If you would like to learn more from RedMoxy or would like to further discuss digital marketing, click here or call (262) 303-4238.