Does Your Manufacturing Website Need an Upgrade? 2022 Checklist for Manufacturing Websites
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Manufacturing website maintenance falls into line with most other B2B website maintenance however there are a few specific areas you’ll want to focus on to make sure your website is geared up and ready for continued performance through 2022 and beyond. We’ve assembled 8 quick areas to focus on the make sure your manufacturing website is in tip-top shape.
- Have a Product Catalog Page
A product catalog is integral to presenting your readers with the information they need about your products. Nowadays, people go through much more of the purchasing process before contacting a salesperson. That time will be spent browsing products, reading information on your website, and reading or watching product reviews. Ensure that this experience is the best for your potential customer by presenting a comprehensive, informative, and beautiful catalog of your products.
- Keep Regular Backups
Maintaining a recent backup of your website is essential. If something goes wrong, a backup may be your last chance to save your content. There are a few reliable methods for maintaining backups. You can use a backup solution provided by your web host, use a third-party backup service, and/or download your content manually. Using multiple of these solutions can bring you some extra peace of mind.
- Check for Missing or Unfinished Pages
Finding an unfinished page can be a huge turn-off for readers. It looks unprofessional and can negatively impact someone’s trust in your business. Whether you’re preparing for launch or giving your site an update, checking for unfinished or missing pages can be a great way to spot some potentially harmful errors.
- Include a Request for Quote Form
As a manufacturer, much of your website’s target audience will be representatives from businesses with manufacturing needs. Including a request for quote (RFQ) form can make the contact process much easier for these potential customers. Add some simple call-to-action buttons to bring customers to your RFQ or other contact forms. The easier the process, the more likely each reader is to contact your business.
- Check Your Website’s Mobile-Friendliness
Designing your website with mobile-friendliness in mind is crucial, especially since a majority of today’s website visits occur on mobile devices. Also, Google predominantly uses the mobile version of websites for indexing and ranking, so you’ll need an attractive and usable mobile interface to reach the top of search results. Google offers a free Mobile-Friendly Test that generates a comprehensive report of your site’s mobile-friendliness.
- Search Engine Optimization (SEO)
Search engine optimization comprises several strategies with the goal of bringing your content to as much of your target audience as possible. Add page titles and meta descriptions to each of your pages, and be sure to include important keywords that define your content. Use brief, descriptive URLs. And be sure to incorporate a mixture of internal and external links. Read more about SEO on the RedMoxy blog.
- Make Sure Your Website’s Design is Attractive and Consistent
Across your website, it’s important to maintain formatting and design that stays relatively cohesive. Make sure your layouts, headers, fonts, etc. are consistent between pages. Use consistent colors and themes and make sure your images fit your theme and look high-quality on various screen sizes.
- Check for Dead Links and Other UX Errors
Check your site regularly for working links, buttons, and navigation. A hyperlink that leads to a 404 or an empty page can significantly diminish user experience. Check that photos, videos, and any themes or designs are loading properly.