There are lots of variables that go into building a Search Engine Optimization ranking, and one of those factors is to post content regularly. This means at least once a month, new content (with keywords) should be shared on your website. It is no secret that blogging is one of the best ways to accomplish this. And, not just that. By sharing a blog, you are able to share important industry content with your followers.
Related blog: 5 Quick Keys to SEO
So, what do you do if you don’t have time to blog?
Well, you sure don’t want to forfeit your blog, we can tell you that much.
Ghost Blogging for Manufacturers
If you don’t have time to write blog posts for your website, don’t. You don’t need to.
Wait. You just said we shouldn’t forfeit our blog?
Yes, Reader. Yes, we did.
You don’t need to be the one to write the blogs. Today, many companies are “outsourcing” their blogging to marketing agencies who can write content for them. We, ourselves, do it for clients. Basically, it might look like this:
You are a manufacturing company with invaluable employees who are experts in their field, but you really don’t have anyone who likes to write or has time for it. If you need something written you can find someone to do it, but you would prefer not to have one of your employees spend time writing a blog every month or every week. A pretty common situation.
That’s where a marketing agency comes in.
A good agency will research the topic, create a clickable headline, use the right keywords and create compelling content.
Related blog: Guide to Writing Clickable Headlines
Make Ghost Blogging Work for You
- Find a topic or category of topics that matter to your industry
- Share the topic with your marketing agency
- Review the content
- Post the blog on your website
Not a bad set-up for both parties involved!