Are you a manufacturer or industrial company in search of the right marketing agency for manufacturers that you can partner with? This quick guide provides common-sense insights on the process and concepts of this challenging task.

Are you a manufacturer or industrial company in search of the right marketing agency for manufacturers that you can partner with? This quick guide provides common-sense insights on the process and concepts of this challenging task.
Blogs are an important part of digital marketing, and one reason for this is that blogs attract new clients. Well, if they are done well they will. Here’s the thing. You could have the most amazing blog post chalked full of hours and hours worth of research, but if you don’t have the right headlines, people are not going to click on your post. You need to persuade them, entice them to click that link and get to your post. Today, we are sharing our guide to writing clickable headlines.
Perhaps it has something to do with the serial position effect or perhaps people are just scanning in a hurry, but the first word and the last couple of words are the most important to people who are reading headlines. When we read a headline, we don’t pay much attention to the fluff in the middle. So, choose each word carefully.
Example of poor headline:
We could have named this post “RedMoxy’s Official Guide to Writing Clickable Headlines that Anyone Could Use”. If you were a skimmer, you would likely pay the most attention to “RedMoxy’s, Anyone, Could and Use”. Those are not the important words in the headline, though, and now, we have lost your attention because you are looking for a better blog.
We can branch off of the last point by adding that the more specific your first and last words are, the better. You are going to want to exclude as many fluffy words as you can, so that your headline is crisp and clean, and, most importantly, specific. Make it clear what the benefits of reading your blog will be.
Example of poor headline:
“Words that get Clicked on the Internet” would be just an awful headline for this post. It is far too vague, and it almost seems to imply that the post is meant to be funny or crass. Humor is not our top priority in blog writing, and we certainly do not ever intend to be crass. This headline would waste people’s time, and it would mess up our CTR majorly.
Think about who your ideal client is, and what s/he is going to want to hear from your blog. What would your clients want to gain from reading your blog? Be sure that if you are going to “guarantee” something that your ideal client (someone who really cares about what you are saying) really would be able to achieve what you are claiming.
Example of a poor headline:
“Headlines that are Guaranteed to Make Your Company Rich” is just such a bold claim… This could be better crafted to say something like, “Headline Elements that Will Improve CTR.” This automatically appeals to your ideal client, because it tells what specific action steps one should take to achieve specific results. Your client needs to write using the elements you provide to improve her/his CTR.
Make people feel something. Try using these words.
If you weren’t spending time developing clickable headlines before, be sure you start now. The headline is just as important (if not more important) as the actual content itself because it ensures results. Once you have developed stronger headlines, take time to analyze which headlines have been the most effective. That is going to be your ultimate ticket to success.
Do you have questions or confusion? Contact us here for any of your marketing needs.
Related post: 10 Tips for Writing Great Headlines
Are you a manufacturer or industrial company in search of the right marketing agency for manufacturers that you can partner with? This quick guide provides common-sense insights on the process and concepts of this challenging task.