How Blogging Drives Traffic to Your Website

Last week, we began a new series of blog posts with the kick-off blog, “10 Reasons to Consider Corporate Blogging.” Catch it here, if you missed it. At that end of the blog post, I promised to write more in-depth on a handful of the topics that I mentioned there. Today, I fulfill that promise with “How blogging drives traffic to your website.”

I’ll come right out and say it: blogging is a long-term strategy. You have to be in it for the long game. Writing one blog and then not touching it for four months is not part of a long-game strategy. Blogging consistently, over a long period of time, is. If you’re ready to commit to your long-term blogging game, keep reading. The payoff is worth it, as one of the #1 things a consistent blog does is drive traffic.

It seems ludicrous to believe a little ‘ol blog would actually get people to come to your website. But, it’s no joke. Here’s how it works. 

How Blogging Drives Traffic to Your Website

Each time you write a new blog post, whether it is one time a month or one time a day, it’s one more indexed page on your website. (We talked about this here. Read that post first if you’re confused by “indexed pages” and “SEO.”) Each indexed page is one more opportunity for your blog post to show up in search engines, thus driving traffic to your website organically. You don’t have to pay a cent for it!

Secondly, blog content is great fodder for social media. Each time you write a new post, you’re creating content that people can then share on social. Give your organic reach a boost by posting your own blog to social and asking coworkers to share at their convenience. A little internal boost never hurt.

Plus, it’s a lot easier to have a consistent presence on social is there’s already a consistent presence on the blog. All of that content coming from the blog can be easily shared on each social channel. Think LinkedIn and Pinterest and Facebook and Twitter and Instagram and, yes, even Google+. Your company’s social media manager won’t have to struggle so much to find content every. single. day. You’ve already created it! (Bonus points if you’re also the social media manager.)

Blogs can also drive traffic through venues like email marketing, but it’s likely those people are already invested in your blog/website. Indexed pages and social, on the other hand, are a great way to get brand new (AKA unique) visitors to your site. Our recommendation: use all three as strategic weapons in your arsenal. And then…let us know how it goes!

Pssst…We also talked about how blogging can improve SEO for your website earlier in the week. Check it out here! And, stay tuned for more posts on this topic in the coming weeks – we’ve got a lot more coming your way.