How to Amplify the Reach of your Blog Posts
So, you’ve just finished up another blog, have you? That’s great! Oh, you made sure to link to other blog articles you’ve written? Fantastic! You double and triple checked for typos and formatting errors? SUPER! You even included a call-to-action at the bottom (or middle or sidebar) of the post? Even better!
Sounds like you’ve got things under control. Except…have you thought about how you’re going to amplify the reach of your blog posts? It’s an important thing to think about. After all, you spent the time writing it. Don’t you want people to read it now?
We’ve got you. Here’s how to amplify the reach of your blog posts in three quick steps.
How to Amplify the Reach of your Blog Posts
1. Share on social
This is so. very. simple. If you’re not doing this already, start now! Make sure you’re using a shortened URL like bitly, ow.ly, etc. Not only does this look pretty, but it also makes for a trackable URL. You’ll be able to see exactly how many people are clicking the link to read your blog. How’s that for measurable results?
Remember: share your latest blog on social more than one time. Schedule out (so you don’t forget!) a couple posts for the coming days and weeks that call attention back to that new blog post of yours.
2. Distribute your blog internally
Ask your co-workers to share the blog on their social platforms, too. You can make it easier on them by sending out pre-written content, imagery, and links, making sharing the blog as hassle-free as possible. (Hassle-free also makes it more likely that your co-workers will actually share the blog, too.)
3. Round-up in a newsletter
After you’ve given the blog a little time to sit, drive traffic back to it by giving it a shout-out in your next e-newsletter. Include the beautiful imagery you’ve got tied to it (as you know, more people are likely to click on a pretty image) and a quick summary of the blog, something catchy to make them want to click.
This idea is another great option for measurable results. You can track how many clicks occurred, thereby giving you an idea of secondary blog traffic. Of course, you’re going to want to dive into your Analytics to see overall traffic. With your newsletter, however, you can see quick results in the snap of a finger.
Have any suggestions for amplifying the reach of your blog posts? Let us know in the comments below. And now, excuse us…we have to start sharing this post on social…