How to Get More Email Newsletter Subscribers

Mar 30, 2015

How to Get More Email Newsletter Subscribers You’re already confident in your email newsletter marketing. You’ve figured out how to make a newsletter that people read, and you’ve got two newsletters going out a month. Your open rates are spectacular, your bounce rate is suitably low, but…something is missing. Your list of subscribers is not growing. What can you do? How do you get more email newsletter subscribers?

There’s a number of ways you can go about getting more email newsletter subscribers. We’re listing a handful of the most popular ways for you today, right here and now. 

How to Get More Email Newsletter Subscribers

Subscribe Button

One of the easiest ways to get more e-newsletter subscribers is to add a “subscribe” button to your website. Try placing the button in different spots around your website to see which location gets the most click-throughs.

You can also add a “subscribe” button to the newsletter itself. If your newsletter is forwarded from someone who is already a subscriber, the new person receiving your newsletter will have a chance to subscribe right away.

Sign Up Locations On-Site

This one is like creating a “subscribe” button, but with pen and paper instead of HTML. Have a sign-up sheet on-site so that you can get subscribers who might not be regularly visiting your website. If you don’t have much foot traffic to your location, this step likely won’t be as effective for you. However….the next tip might.

Links in Email Signatures

Do you send out emails during the work day? If so, consider adding a “Subscribe to our Newsletter” link to your email signature. If you’re sending out many emails during the day, you’re giving many people the opportunity to sign up, just through the simple act of sending an email.

Publicize on Social Media

Are all the people who follow you on social also subscribed to your newsletter? Probably not. This group of people is a potentially untapped market, but let me give you a word of caution. If you’re sharing the same information in the newsletter as what is shared on social, your followers and subscribers might start tuning out your messaging. By providing the same information in both outlets, you are training viewers to tune out one or the other of the repeat information.

Our suggestion? Promote the newsletter on social, but keep the information in the newsletter strictly in the newsletter.


These are just four simple ways to get more email newsletter subscribers, but they are very effective when used consistently. Implement them today and watch your list of subscribers start to grow!



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