How to Leverage Your Images on Facebook for Interaction
We’re not to trying to beat a dead horse about imagery this week, but the more we start talking about it, the more we want to keep talking about it. On Tuesday, we talked about how to pick the right imagery for your blog posts. Yesterday, we briefly touched on the importance of imagery as one of the 7 simple steps to creating a powerful LinkedIn page for your company. Today, we’re taking yesterday’s topic and expanding a little bit further, but on a different social network. Any guesses as to which one?
On Facebook, imagery is everything. For most daily use of Facebook, you’ll be focusing on photos in three areas: the profile picture, the cover photo and albums. You’re probably already putting up pictures on Facebook, but we’re guessing that there’s room for improvement here (there’s always room for improvement). We’ve rounded up our favorite tips for increasing interaction on Facebook in each of these three main image areas. Grab your business’s Facebook page and learn how to leverage your images for increased interaction on Facebook with us!
How to Leverage Your Images on Facebook for Interaction
The Profile Picture
When it comes to leveraging your profile picture on Facebook, you can’t go wrong with a clear, vibrant image in high resolution that spells out exactly who your company is. Usually, brands pick their logo for this purpose. We did.
If you’re looking for a bit more creativity, try coordinating your profile picture with your cover photo, like what Lululemon did with the print of their logo and the print of the shirt. Or how Walt Disney World changed its profile picture to coordinate with the “Frozen” cover photo.
The Cover Photo
Speaking of cover photos, there’s a lot of fun changes you can make on Facebook to help leverage interaction. An easy idea is to reflect seasonality. Walmart is doing it here, with a “Back to School” theme. And Pepsi is still reppin’ summer (don’t go, Summer!).
Or, appeal to your fans’ senses. Is your mouth watering with the this gorgeous Buffalo Wild Wings picture? Or maybe your stomach is doing little flip-flops from this Six Flags image.
You can also showcase a recent product – it’s a little bit like sending out a press release to every fan who comes to your page. Pringles is doing this here by showcasing the new Pringles Tortillas.
A really, really great way to leverage your images for interaction is to get your fans involved. Feature them on your cover photo! Dunkin’ Donuts is nailing it with their featured Fan of the Week picture.
The Albums
And, actually, a Fan of the Week photo would make a really great on-going album on your Facebook page, too. You’ll probably get the most interaction from album photos, so make sure to spend plenty of time on them. Doritos has creative ideas going with their Dorito bow tie and ice cream cone. Admit it, you’re intrigued…
Again, you can showcase your product and/or service. You can even showcase events – start creating excitement for them via social. You can make your company approachable. Give your fans a sneak peek into your office. Give little tidbits of your employees’ lives. Uncommon Schools does a good job of this, and the transparency helps parents feel connected to their children’s school system.
If you’re ever stuck for ideas, start clicking around on Facebook. There’s a lot of brands out there who are working with a lot of creative people. You’re sure to strike inspiration in no time.
Did we leave out your favorite brand? Let us know who’s killing it with Facebook imagery in your book.