How to Make Your Company Stand Out in the Digital Age
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The Internet and social media have created an overwhelming source of information. Every time you open your computer or scroll through your phone, there are advertisements, articles, videos, and links to even more content that are all vying for your attention. With this influx of information, it can be challenging to make your company stand out from the competition let alone the rest of the digital world. Below are a few tactics to make your company stand out in the digital age.
Boost Your SEO
SEO, or search engine optimization, is vital to making sure your company has a top ranking on the web. Even if you have great content, products, or services, if potential consumers are not aware of your company and site, they will not have the opportunity to interact with your company.
In order to improve your ranking, focus on the keywords you are using. Use these words in your title, meta description, heading 1, and heading 2’s of your content. Including internal and external links will also boost your ranking. Try linking to other blog posts you have written that discuss the same concepts or even dive deeper into them. You can always link back to your home or contact pages at the end of posts to give readers the opportunity to ask you questions or seek out your services. If you are working with another company or cite their research, you can create an external link to their content. Including image alt text is necessary for websites and can also help the SEO if you include your keywords in the description. Once you have these foundational SEO tactics down, there are more ways to utilize search engine optimization further.
Advertise with a Purpose
When advertising, it is necessary to have a specific purpose. To do so, figure out what action you want your viewers to take. Do you want them to purchase a product, support your cause, or sign up for a service? How you present your content will depend on what action you want taken. Advertisements with no purpose are just that, purposeless. Consumers will only be confused with vague advertisements and will not be likely to follow through with your desired action.
After you have an action you want consumers to take, be creative and tactful with how you advertise. You want to separate yourself from your competitors while also remaining true to your brand. While flashy advertisements can seem fun and enticing, if there is no relevant or action-inducing content, your advertisements will not accomplish your purpose.
Utilize Organization and Relevant Content
Once potential customers reach your site, you need relevant and engaging content to keep them there. You can have successful SEO and advertisements, but if your actual site is confusing, the reader will leave.
Organization is key to any site, whether it be in relation to content or design. Your site needs to be easy to navigate and concise in its content. Maintain your brand image and values throughout the site to make it cohesive and provide a solid structure. The separate pages on your site should have content that is relevant to your brand and company. Any sub-pages should be purposeful and make sense in their location. Having too many pages and links to other parts of the website can be confusing. Make sure that each page has enough content but not an overwhelming amount. Finding that balance can be tricky, but it will make all the difference in maintaining readers.
When writing the actual content, be concise and to the point. Think about what information you customers want the most and lead with that when writing. Many will not read the entire paragraph or article, so putting the information they need right at the beginning will save them time and frustration. Utilize headings and subheadings to make the content easy to navigate so customers can skim and find the information they need. If you have a blog section, be creative and write about topics that are relevant to your brand while also putting your own spin on it. Readers want to see the brand’s personality along with the general information because it will keep their interest and spark a connection between them and your company.
Maintain Relationships with Customers
To create a loyal customer base, maintain relationships and foster goodwill with your customers. This can be done through a contact page on your website or by interacting with customers through social media. Customers are more likely to stay loyal to your company and even recommend you to others when they feel valued. So, answer the obvious questions and reply to negative and positive comments. While it may seem tedious at times, customers will appreciate their concerns being taken seriously. The worst thing you can do is to make your customers feel like they do not matter. Once you form that relationship with them, you will maintain and grow your reputation as a company.
Making your company stand out in the digital age can seem daunting with all the information that is out there. By boosting your SEO, advertising with a purpose, utilizing organization and relevant content, and maintaining relationships with customers, you can set your company apart from the rest of the digital world.