How to Optimize On-Page SEO

Mar 18, 2015

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How to Optimize On-Page SEOIs your website optimized for search engines? Is there a way to make your pages even more optimized? The answer is yes. It’s easy to get in the groove of blogging, adding new pages to your website every day, week, month, etc., and not think about the other pages of your website. What can be modified on those pages to improve your website’s overall SEO? Today, we’re walking through how to optimize on-page SEO, and by the end of it, you’ll know exactly what can and should be modified.

But first, let’s jump back a step, just in case we’re moving too fast. If you’re not sure what we’re talking about, please forgive: today, we’re jumping right in. Read up on our previous SEO posts and then head back here when you’ve got a handle on it. 

How to Optimize On-Page SEO

1. One step at a time

Pick one page to optimize. Only one page. If you try to tackle too many at once, you’ll be overwhelmed and lose track of your progress.

2. Select a keyword to optimize for

This is a bigger step than it looks like. Before you can select the keyword to optimize your page for, you have to know which keyword will best suit your buyer personas. How do you figure that out?

What information are they looking for? What questions or problems do they have? What can you help solve with your website page? What type of language do they use to search for your webpage?

Use the answers to these questions to pick a keyword that really applies to the page.

3. Incorporate the keyword in the appropriate places

The appropriate places being:

  • Page Title
  • URL
  • Headers
  • Image alt-text
  • Meta Description
  • Page Content

That last one seems a little bit like a no-brainer, but remember to use the keyword naturally throughout the page. Search engines still recognize the keyword even when it’s presented as a variant to the keyword in your page title. And, your audience will enjoy reading your page that much more when keywords aren’t forced into it, but flow naturally.

4. Include links

Link internally and externally, to blog posts and external, useful pages. Hyperlink the text that contains the relevant keywords that you’d like to rank for.

5. Personalize for your buyer personas

Make the experience of reading your newly optimized page a pleasant one for your buyer personas. Remember to optimize for users first and for search engines second.

6. Update your page

In other words, you’re finished! You’ve successfully optimized for on-page SEO. Now, take this same method and apply it to the other pages on your website. Don’t be afraid to do a little at a time. By taking your time with the project, you’ll ensure that all of your pages are beautifully optimized to their fullest extent.


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