How to Run a Successful Integrated Marketing Campaign
If you heard the phrase “integrated marketing campaign,” what would you think it means? Here’s a quick definition for you: An integrated marketing campaign is when all marketing efforts are unified toward a specific goal, making the results easier to track, measure and reach. A “campaign” refers to unified cross-channel messaging in support of a goal. For example, consider a team of rowers: when every person on the team pulls on the oar at the exact same time, the goal – the finish line – is reached quickly and seamlessly. That’s what we want for your marketing and that’s why we focus on running integrated marketing campaigns. If you’d like to learn how to run a successful integrated marketing campaign from us today, you’re in luck. Just keep on reading below…
How to Run a Successful Integrated Marketing Campaign
1. Define what success looks like for your campaign before starting.
Before you can align all your marketing channels, you have to know why you’re aligning them. What’s the end goal? Be specific. Are you looking for more leads? More repeat customers? Increased online presence? Spend some time thinking about your real goal for the campaign.
2. Assign someone to be in charge of the campaign.
With one person responsible for making sure the campaign progresses smoothly, it will progress smoothly.
3. Set aside time to plot out the campaign action items.
What blogs need to be written? What social posts need to be scheduled? How will the CTAs on the site be updated? Is there any collateral that needs to be created? Plot out the entire campaign so that you have an overview of everything that needs to be done. And then…
4. Set deadlines.
Make sure all the project participants know when their campaign tasks need to be completed. Send reminders, if necessary.
5. Make sure all project participants understand the details of the project.
Strive for clarity when delegating tasks by making sure your team knows what to do from the get-go. It’ll act as a preventative against missed deadlines.
6. Re-purpose content when you can.
There’s nothing wrong with this! Refresh old content when you can – it’ll save time. See our recent blog post here for more details on this topic.
7. Most importantly…Align your marketing channels.
In the end, make sure that all of the pieces of your marketing puzzle fit together, as it’s much easier to measure results when all tools and channels are aligned toward the same goal.
Why should you have an integrated marketing campaign? Because an integrated marketing campaign makes for successful corporate marketing. Campaigns mean you get more out of the time you put in, and they help you produce consistent messaging across all company channels, while also ensuring that you don’t overlook any details. In short, campaigns allow you to execute your marketing efficiently and successfully.