How to Use Facebook Ads to Get the Most Bang for your Buck

Sep 23, 2014

Are you using Facebook ads? Are you discouraged by the lack of interaction despite your weekly investment into the mega-social platform? Or perhaps you’re not using Facebook ads, but are considering tip-toeing into it. Before you do, read our tips for how to use Facebook ads to get the most bang for your buck. Use your buck carefully, and you’ll notice a good return on your investment. Let’s get started.

How to Use Facebook Ads

First, a quick overview of Facebook ads. As a business, you can pay Facebook to show custom ads to a specific audience. The cost of the advertising varies, depending on the number of clicks and extent of the reach. The customization of Facebook ads is what can make the cost worth it. Facebook ads allow you to target your audience, therefore getting your brand out in front of people who matter to you.


How to Use Facebook Ads to Get the Most Bang for your Buck

how to use Facebook ads to get the most Bang for your Buck

No, not that kind of buck…
Photo Credit: key lime pie yumyum via Compfight cc


1.  Determine what you want to get out of Facebook Ads before you begin.

Are you trying to increase brand awareness or trying to land customers? Pick one and focus on it. You can change your focus with a new campaign, but too much blending will make analytics hard to track.

If you’re going for brand awareness, then Likes, Shares, Comments are the name of the game for you. If you’re going for landing customers, make sure your ad leads to a swanky landing page to help convert leads into customers.


2. Reallly, really target your audience.

Make your audience demographics as specific as possible. It’s the best way to track how well your campaign worked or is working. An insider tip: Upload a custom list of your current customers. Facebook will take this data and create a “Custom Audience” or a look-alike audience segment that closely matches your customers.


3. Rotate your ads.

Ad fatigue is a real thing. Don’t use the same imagery day after day – rotate it out with new ads. HootSuite’s best practice is to rotate out their ads every 3 – 5 days.


4. Test out your ads for the best response.

How do you know what type of ad your audience will like best? Through trial and error. Test out multiple ideas to see which gets the best response and then, in the future, tailor your ads based on the feedback. Try out ads with very little text and ads with more text. Make sure you include great imagery – but does your audience like cartoons over photos, animals over humans? You’ll just have to try it out to see.


If you need more of the nitty-gritty details on how to use Facebook ads: setting them up, monitoring them, etc., check out Social Media Examiner’s post on the topic. And, if you’re interested in learning what type of content to create to turn Facebook leads into customers, download our free PDF on generating leads for Facebook.

RedMoxy Communications is a Communications Agency located in Waukesha County, Delafield, Wisconsin. RedMoxy likes to Facebook, Tweet, Instagram, YouTube…especially when it’s for our clients. You can learn more about RedMoxy at