How to Write a Great Blog Post

Jun 1, 2015

How to Write a Great Blog PostHere on our blog, we talk about blogging quite a bit. Here you’ll find out how long your blogs should be. Here, you’ll learn how the simple steps to writing a blog post. And here’s how to come up with new topics for your blog posts. But today we’re talking about a whole new topic: How to write a great blog post.

How to Write a Great Blog Post

But first, in case we caught any of you as newbies to the blogging game, here’s a quick recap:

A blog makes your website more dynamic by automatically injecting new content every time an article is published. Search engines reward higher rankings to websites that consistently add fresh content, and these higher rankings translate into new visitors for your business. Business blogging presents a fantastic platform for attracting organic traffic and engaging with your audience.

The goal of your business blog should be to publish valuable, non-promotional posts. Think about the words you are using. Avoid industry jargon that only your co-workers would understand. Instead, think of the words your customers use to describe your business and apply those phrases to your blogging language.

Key Components of a Great Blog Post

A compelling title –

A blog post’s title is the first thing people will see, so it should clearly indicate what the article is about. Clarity and specificity attract readers and prompt them to share the post with their networks.

Well-written and formatted text –

The body of your post should be well-written and formatted in a way that makes it easy to read. Consider using header tags and bullet points to break up the content into sections. Ask a second set of eyes to review the post before you publish.

Multimedia content –

Relevant multimedia content can make a blog post more memorable and fun to read. It also helps to break up the text to make it more pleasing to the eye. Aim to add at least one relevant image per blog post. Slideshow presentations, video, and infographics are examples of other multimedia content you can feature.

Links –

Include in-text links to relevant content, thus helping readers dig deeper into the resources they are most interested in. Your links can also point to your own internal pages, like a contact form or location page.


Once you’ve figured out how to write a great blog post, you can start planning out your posts weeks – even months! – in advance. We like to use the calendar below. If you’d like to try it for yourself, just click on the image.

Download Your Free Editorial Calendar Template

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