How To Write Interesting Blogs

Dec 1, 2014

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How To Write Interesting Blogs

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No matter what stage in the journey of blog-writing you’re in, you can always improve. You can improve the blog’s design, the blog’s layout, the blog’s themes, the blog’s target audience. Today, though, we’re specifically talking about improving your blog’s writing. Is your blog interesting to read? It’s OK if it isn’t…we’ll get right to work fixing it. Follow these best practices and learn how to write interesting blogs.

How To Write Interesting Blogs

Why does it matter?

Seriously, why does your blog matter? Explain that to your audience. YOU know the answer, but, chances are, your readers don’t know. Explain why it applies to them.

The Next Steps

So, what are we supposed to do now? Readers like blogs that give them a call-to-action, a way to begin improving themselves immediately. CTAs provide value, so don’t forget to include them.

Become Comfortable with Cutting

No one enjoys taking the scissors to words. Especially if you struggled to put those words on the page to begin with. It helps, though, to look at your work objectively. What parts actually don’t matter? Get rid of them. You don’t need a space-filler; you need good, quality content.

Be Active

Avoid passive sentences. Instead of “the blog was written by me” write, “I wrote the blog.” It’s a simple example, but you’d be surprised what good active sentences do for a blog. Strong words – active verbs – make for strong blogs.

Be Real

Being the best version of yourself might be the hardest skill to master when blogging. Do you feel like your writing comes across as too stilted and impersonal, but that that’s better than sounding immature? You’re right, up to a point. You need to keep practicing to find the balance between personable and credible, between friendly and vapid.

Tip: Try to channel how you speak. You’ve perfected getting your thoughts across through the verbal word; now master the written word.

When in doubt, write short, sharp sentences. Worry about commas and adverbs later. Make your blogs easily digestible for now and, in the meantime, keep writing. The only way to improve is to keep practicing. Write, write, write and it’ll start coming naturally. Promise.