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Improve Your Email Opening Rate: Writing Email Previews

posted June 18th 2018, 3:12 pm by Chloe Harbach

There are a couple pieces or marketing emails that are noteworthy because of their correlation to your email opening rate. We've talked about the importance of and how to write clickable headlines in previous blog posts. Today, we are going to share a few thoughts on writing email previews.

Improve Your Email Opening Rate: Writing Email Previews

Improve Your Email Opening Rate: Writing Email Previews That Convert -- RedMoxy CommunicationsIn modern email marketing, email recipients are looking at more than just the subject line of an email. Because emails show a preview of the actual content of an email, it is critical that your preview text is well written and gets to the point. Here's our breakdown:

  1. Use your recipient's first name
  2. Write your emails in a top-down approach
  3. Include all the important content in the first few lines
  4. Review your preview text in its "draft" form before sending

Your goal with email marketing is, first of all, to get your email opened. When recipients are getting 50+ or 100+ emails a day, your emails could easily get lost in all the hullabaloo of a full inbox. So, make your emails stand out.

More About RedMoxy

Our team’s focus on honesty and transparency with our clients was the catalyst for the development of an agency that puts the clients’ needs first. Unlike other organizations, we believe listening is a critical area many agencies overlook. We start there and then work to develop programs that impact your bottom line. At RedMoxy, this is how we approach our clients each day.

Our team brings more than two decades of experience working with companies big and small. We’re designers, technology experts, media savvy communicators, planners and, most importantly, ethical business owners who want to see you succeed. No project is ever too small or too big. Our streamlined approach to client services, managed processes and creativity equates to happy and long-standing customer relationships. Reach out to us with questions.