Learn How to Revamp Blog Posts
Last week, we discussed repurposing content for your company blog. This week, we’re focusing on another important skill: revamping old blog posts. Revamping blog posts will save you time and effort and it will keep your company’s blog fresh and updated and powerful.
Learn How to Revamp Blog Posts
Before you learn how to revamp blog posts, though, it’s crucial to know the different between revamping and repurposing content. There’s a distinction, but it’s one that you might not have realized yet.
Revamping vs. Repurposing
Revamping: using content for the same purpose as it was originally intended, but updating it so that it’s relevant for today’s audience.
Repurposing: Repurposing content is changing the format of existing content and/or changing the target audience for the content.
So then, the key difference lies in the format and audience of the newly updated content. Did the audience stay the same? If so, it’s been revamped. Did the format of the content change? If so, it’s been repurposed.
How to Revamp Blog Posts
When you being to update and republish outdated blog content, there’s a series of steps you should follow.
1. Identify your top performing posts
These are the most important ones to revamp. You have lots of eyes checking out these posts, so make sure the content is still relevant and current.
2. Use the same post and keep the URL the same
You don’t want to lose any site visitors with bad redirects, so make sure to leave the URL the way it is.
3. If you change the title, keep the same keywords
You’ve (hopefully) already optimized the blog for a certain number of keywords. Keep those keywords intact.
4. Add an editor’s note for transparency
You’re not trying to fool anyone here – let your readers know that you’ve updated the blog post to ensure accuracy and relevancy.
5. Update the content for accuracy
Andddddd like we just said, you’ve told your audience that you’re updating the blog for accuracy and relevancy. So, do it.
6. Optimize the post’s meta description
How can you make this section even better than it was before? How can this description better appeal to today’s audience? Remember to include the same keywords, though, for SEO purposes.
7. Republish it!
Go one – click the button. Republish that revamped blog!
You’ve learned how to revamp blog posts – now do it again! Revamping over time keeps your company’s blog updated, powerful, relevant. Apply these 7 steps to as many blog posts as makes sense.