Optimizing Your Facebook Page for Your Business
It’s not enough to simply have a Facebook page. You should be constantly improving it, optimizing your Facebook page for your business. When your Facebook page is a well-oiled machine, it acts exactly as it is supposed to: piquing people’s interest in your business. A close second to piquing interest: people then want to learn more about your company and what you can offer them. Before all that can happen, though, your Facebook page must be optimized. Here’s how to do just that.
Optimizing Your Facebook Page for Your Business
Start with the Basics
About, Location, Services. Make sure all of these are updated with your most recent information. Optimizing your Facebook page for your business means making sure your fans know what your business is about, first and foremost.
Update Your Cover Photo
I specifically mention the cover photo, rather than profile picture for a specific reason: your profile picture should reflect what’s unchanging about your business (that’s why your logo or mascot or icon works very well here). Your cover photo, on the other hand, can be (and should be) updated to reflect season changes, company changes, new products, etc. Learn more about using Facebook’s imagery options to your advantage here.
Add a Call-to-Action
It’s not just about entertaining your audience; it’s about urging them to take the next step. That’s where the CTA comes in. The easiest CTA to use is the one at the very top of your page. It’s a big blue button on the right that can direct visitors to book services, get in touch, learn more, make a purchase or donation, download an app or game, and more. See our CTA here.
Additional CTAs don’t need to be big, elaborate concoctions. You could start by simply directing your fans back to the company website to read your latest blog. Then, when you become more comfortable integrating CTAs in your Facebook strategy, you can start calling for subscriptions to the newsletter or for downloads of your latest content offer.
Test Engagement at Different Times of Day
Just because you’re in the office from 8 to 5 doesn’t mean that that’s when you should be posting to Facebook. Lots of Facebookers scroll their feeds at night – so perhaps that’s when you should be posting. There’s only one way to find out – by testing it out.
Share Videos and Pictures
You probably already knew about sharing pictures. Photos are shared a lot more than links and straight text. But, have you started posting videos to your Facebook page? Share a video to see your company’s engagement go through the roof.
Nervous to start filming your first videos? Click here for a tutorial of the basics.
Start Facebook Advertising
Now that you’ve optimized your Facebook page for your business, it’s time to put all that hard work to the test by running Facebook ads. Facebook ads are extremely cost efficient, and you get a lot of bang for your buck. Direct visitors to your site, to your Facebook page, to like your Facebook page, to call your office, to get directions to your location, to shop online…and so on.
We just covered advertising on Facebook with a step-by-step guide. Check out the in-depth post here.