Are you a manufacturer or industrial company in search of the right marketing agency for manufacturers that you can partner with? This quick guide provides common-sense insights on the process and concepts of this challenging task.

Are you a manufacturer or industrial company in search of the right marketing agency for manufacturers that you can partner with? This quick guide provides common-sense insights on the process and concepts of this challenging task.
If you’re a woman and reading this post, it’s likely that you both know of Pinterest and have an intimate relationship with it. If you’re a man and reading this post, it’s likely that you’ve heard of Pinterest, but that’s as far as we’re willing to go. And it makes sense, since out of the 70 million active users on Pinterest, 68% of them are women, myself one of them.
With all these women pinning, Pinterest is a great opportunity for businesses to do some targeted marketing. Pinterest, like all social platforms, should not be a singular strategy in itself, but a facet of a larger, overall strategy. Unless you’re a B2C company and your pins link directly to your product, it’ll be hard to tell specific ROI on your Pinterest. But don’t lose heart—you’ll be building overall brand presence. As we’ve mentioned in our previous Insight, you’re building your brand presence for that quiet-ish majority who will notice your brand and, consciously or subconsciously, make a purchase without ever announcing the role of your Pinterest account in making the decision.
If you’ve decided that Pinterest is a good platform for you and your brand, follow these five best practices for making your boards effective.
These tips should be a good start. If you find yourself getting stuck, feel free to contact us. We’ve got some great board ideas up our sleeves.
Are you a manufacturer or industrial company in search of the right marketing agency for manufacturers that you can partner with? This quick guide provides common-sense insights on the process and concepts of this challenging task.