PR Tools for your Business
For small businesses, public relations can make the world of difference when it comes to brand awareness, networking, and FREE publicity. Yes, we said free. We’ve
selected some very useful tools that can help in your journey to becoming a PR guru for your team.
PR Tools for your Business
Managing PR for your business can be a daunting task. Being the go between your company and its public includes a vast amount of responsibilities. There amount of management tools available today to help you complete your duties as a PR professional are endless. Here a three helpful PR tools you might want to consider inserting into your PR toolbox.
Hootsuite
Part of becoming a PR pro involves planning ahead. Using Hootsuite as a Media Management tool can help you to accomplish this. It can help you keep track of your company’s many social media sites and to monitor conversations about your brand. If there is feedback about your brand, positive or negative, you can be notified of the mentions of your brand name and respond instantly.
Google Alerts 
As we all know, not all publicity is good publicity. Therefore, it is important to stay on top of what others are saying about you and your brand. Google Alerts can help to notify mentions of your business in the media. You can also select to receive alerts from top clients and competitors. Tracking client media and competitor media can help you to better analyze the best route for social marketing, and gain insight to what is current and being talked about in your realm of work.
You can use Linkedin as a PR tool by searching for journalists, editors, and other bloggers and view their content. You can easily expand your knowledge base within your market, audience, and similar businesses. A great way to connect with others and stay current on PR topics and tools is to join PR Professional groups. This can be a great source of information for creating brand awareness, developing social, or creating new outreach strategies for customers.