New Google Algorithm Launches Today: Prepare Your Website for the Age of Mobile

Apr 21, 2015

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New Google Algorithm Launches Today: Prepare Your Website for the Age of Mobile

Guess what today is? April 21, 2015.

Today is the day. THE DAY. Google is now favoring websites that are fully optimized for mobile. Here, read for yourself:

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.” 

If you didn’t know it before, this proves it: we’re living in the age of mobile. What this update means for you is that if your site isn’t optimized for mobile, you’re likely to see a drop in rankings on mobile searches. And remember, “mobile” includes everything that’s non-desktop, from phones to tablets. Yep, that could be a lot of your audience, depending on the industry. 

New Google Algorithm Launches Today

So, first things first. Are your website, landing pages and blog fully optimized for this new Google update? There’s an easy way to find out. Google designed a tool to test whether your site is mobile-friendly. Click here to run the test now.

If you’re in the clear, you’ll see a notice that looks like this:

New Google Algorithm Launches Today: Prepare Your Website for the Age of Mobile

If you’re not in the clear…well, keep reading.

Prepare Your Website for the Age of Mobile

There’s a number of ways that you can make your site mobile-friendly. The best way, in our humble opinion (but then again, Google tends to agree), is with a Responsive Design.

Why a Responsive Design?

  1. It adapts to both mobile and desktop.
  2. It doesn’t create two copies of the same site.
  3. It’s the same URL whether on mobile or desktop.
  4. It speeds up the load time of websites.
  5. It requires less maintenance.

Here’s a key phrase to remember about web design and RedMoxy:

“RedMoxy Communications designs, develops, and supports responsive, content-driven websites.”

If you need to prepare your website for the age of mobile, and you need to do it stat, read more about your website redesign options with us here. If you’re curious about what the process is like, click here. And, if you’re throwing your hands up – “Enough already! Let’s get started!” – click below.


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