RedMoxy Minute [Video] Why Your Newsletter is Failing (and how to fix it!)
It’s Monday, and you know what that means…it’s time for another RedMoxy Minute! Notice how the video below is actually about 1 minute long…we’re getting better at this (or talking faster – you decide for yourself)…
This week, I’m pulling 1 reason why your newsletter is failing and 1 way to fix your e-newsletters from last week’s blog and discussing in 1 minute. Take 1 minute out of your day and learn a quick tip or two for fixing your company’s e-newsletters.
Why Your Newsletter is Failing (and how to fix it!)
Effective emails get right to the point. Most failing newsletters don’t actively formulate the main messaging and, instead of getting to the point, beat around the bush. Don’t be indirect. You have a small window of time to engage your readers. Take advantage of it.
Pick 1 CTA
Pick 1 primary call to action (CTA) to focus on. Of course, you’re going to have multiple links and buttons to different places, but one of those should stand out as the most important. Set if off by making it bigger or brighter on the page. Or, make it the first thing your readers see. Or, reference it multiple times throughout the email. Your subscribers should have no doubts in their minds that this is the CTA you want them to follow through on.
More About RedMoxy
Our team’s focus on honesty and transparency with our clients was the catalyst for the development of an agency that puts the clients needs first. Unlike other organizations, we believe listening is a critical area many agencies overlook. We start there and then work to develop programs that impact your bottom line. At RedMoxy, this is how we approach our clients each day.
Our team brings more than two decades of experience working with companies big and small. We’re designers, technology experts, media savvy communicators, planners and, most importantly, ethical business owners who want to see you succeed. No project is ever too small or too big. Our streamlined approach to client services, managed processes and creativity equates to happy and long-standing customer relationships. Click here to get in touch.